Business stories are often complex. Crafting them involves sifting through dense financial documents, interpreting large datasets (which may not have existed before the journalist created them), or turning esoteric technical information into accounts that matter to a wide audience.

Part of The Ken’s commitment is to help every reader make sense of India’s business sector, whether it’s understanding how a single leadership figure shapes an influential company, or highlighting the conflicts between landmark policies and conditions playing out in real life.

Our visual storytelling supports detailed deep dives. India’s business stories are more layered than ever. Well-designed visuals are now crucial for grasping everything from AI valuations to semiconductor supply chains to subscription economics. This is how you, our readers, can quickly become informed.

Here are the highlights from The Ken’s editorial visual design in 2025.

Consumer awareness

Misleading serving size claims and protein overconsumption are rife, all because nutrition is now a buzzword, rather than an issue related to caring for one’s health.

Images of the story

From “Protein water, protein roti, protein kulfi: inside India’s $1.5 billion food fetishThe Ken”

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Roughly four in every 10 reproductive-age adults see financial limitations as a barrier to having children. IVF clinics capitalise on that desperation and their clients’ hopes.

Images of the story

From “IVF clinics sell miracles—not probabilities—to patients and VCs alikeThe Ken”

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Saffron’s value chain is broken.