Last Sunday, the Daybreak team joined a run club! Why, you ask? For research, of course. 

We wanted to understand the recent run club renaissance, that has taken social media by storm since the beginning of the year. Run clubs, in the traditional sense, have been around for decades now. But now, something has shifted. The new generation of runners is younger, less experienced, and relentlessly social. 

Young people are looking for new avenues to meet people in real life and to connect offline. This isn’t just limited to running. Social clubs in general are really having their moment. These are clubs that are centred around an activity — like hiking, painting, reading, even knitting. In search of meaningful relationships, sometimes even love, they are putting down their phones and pursuing hobbies like never before. 

But what led to this sudden resurgence of social clubs? Was it the pandemic? Loneliness? Social media fatigue? Or something else entirely? 

Tune in to find out. 

Special thank you to the 56 Run Club for collaborating with us for this episode. You can follow them on Instagram to get the latest updates on their runs and events. 

Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.