spotify
apple podcasts
google podcasts
stitcher
amazon musicDeepinder Goyal and Navil Noronha: a study in contrasting exits
And what that says about how far Eternal can push its norm-defying acts
Snigdha is the Head of Podcasts at The Ken and the co-host and producer of our flagship daily podcast, Daybreak. Before joining The Ken, she was the host, scriptwriter, and producer of 3 Things, The Indian Express’ daily news show.
Rajiv is the The Ken's in-house Audio Engineer who works on podcasts and all things audio. Having graduated from CMR University in 2020, Rajiv has worked in multiple industries such as Films, Independent music, Audio books etc.
Listen to the full episode on
In the 2024 financial year, Apple sold products worth $8 billion in India. This was a third more than the previous year.
But how did a premium company like Apple that hates giving discounts sell products worth 8 billion dollars in a country as price sensitive as India? Apple obviously knew that its phones were unaffordable for most people in India?
It found an answer was easy financing. After the Covid-19 outbreak in 2020, Apple made financing tie-ups with banks a mainstay. And one of the most important deals Apple made was with India’s largest private sector lender, and leading credit card issuer HDFC Bank. In fact, it was one of the costliest deals HDFC had. Thanks to it, HDFC customers have been enjoying exclusive cashbacks on Apple products ever since.
Here’s the bad news. The deal between Apple and HDFC is now over.
What happened?
Tune in.
Do you know anyone else who would like to listen this podcast?
Share this episode with them.