According to the ICMR every individual should consume at least 48 grams of protein everyday. But in India, 8 out of every 10 of people dont meet their daily protein requirement. However, there is no denying the fact that awareness about the significance of what is often called the building block of life has increased after the pandemic. People are actively looking to include protein rich foods in their diet. Even the govt has pitched in. In 2020, the govt started an initiative to celebrate a National protein Day every year in February to increase awareness about the importance of protein in India.

And that’s where Amul wants to come in. The dairy giant wants to use a key dairy byproduct—whey—to sell protein to a population that is hungry for it

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**This episode was first published on 28 Feb, 2024

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