Array
(
)

← Swipe or use arrows to navigate →

Credits

Written by Nuha Bubere

This story is only available to subscribers of The Ken.

Already a subscriber? Log in

The only business subscription you need

Unrivaled analysis and powerful stories about businesses from award-winning journalists.
Read by 5,00,000+ subscribers globally who want to be prepared for what comes next.

MOST POPULAR

App Access

Get access to our app on both iOS and Android

iPad App Access

Priority Access

~~To new product offerings, features, community features, and events~~

2 Years

Archive access to the last two years of stories

5

Premium story
gift
credits per month

3

Monthly subscription
gift credits per year

2

Simultaneous browser sessions

1

Android/iOS App

Subscribe to Basic - $ 120 / year

Compare all plans

App Access

iPad App Access

Priority Access

To new product offerings, features, community features, and events

Unlimited

Access to all The Ken's Archives

10

Premium story
gift
credits per month

5

Monthly subscription
gift credits per year

2

Simultaneous browser sessions

2

Android/iOS App + iPad App

Subscribe to Premium - $ 199 / year

Compare all plans

App Access

iPad App Access

Priority Access

To new product offerings, features, community features, and events

Unlimited

Access to all The Ken's Archives

20

Premium story gift credits per month, with 10 credits per account

10

Monthly subscription gift credits per year, with 5 credits per account

2 + 2

Simultaneous browser sessions

2 + 2

Android/iOS App + iPad App

Subscribe to Premium Duo - $ 299 / year

Compare all plans

Not ready to subscribe? Sign up for a free account.

Get complete access to select stories, free newsletters and podcasts.

Learn more

Buy this story

Get 1-year access to just this story and nothing else

Buy for $ 20

Trusted by 5,00,000+ executives and leaders from the world’s most successful organisations and students at top post-graduate campuses

Sharp, Original, Insightful, Analytical, Handcrafted

Unrivaled analysis and powerful stories about businesses in India and abroad from award-winning journalists. Includes access to long-form articles, premium newsletters, and our top-ranked podcasts.

Coverage across Sectors, Companies, and Geographies

Decode the most significant shifts in business, technology, startups, and healthcare. All told through a combination of original reporting, beautifully visualised data, and compelling narratives.

Made even better by a 5,00,000+ community

Our subscribers include leaders from the world’s most successful companies, students at top post-graduate campuses, and smart, curious people who want to understand how business is shaping the future.

I enjoy reading The Ken because it is informative, the articles are well researched, well written, without the spin and bias. I admire The Ken team for their dedication to getting closer to the true picture.

Hari Buggana

Chairman and MD, InvAscent

Transparent, Honest, Detailed. To me, The Ken has been this since the day I subscribed to them. The research that they put into each story and the way it is presented is thoroughly interesting. Personally, I’ve always had a great time interacting with the publication and reading the stories.

Harshil Mathur

CEO and Co-Founder, Razorpay

The Ken has proven naysayers wrong by successfully running a digital news publication on a pure-subscription business model in India. They have shown that discerning readers are willing to pay for well-researched, well-written, in-dept news articles.

Kiran Mazumdar Shaw

Executive Chairperson, Biocon Limited

As a designer, it’s easy to get lost in the craft of building products. As a business owner however, keeping up with a rapidly changing landscape is key to saying relevant. The Ken doesn’t just help me stay on top of what’s happening in India(and beyond), but makes it fun to do so.

Rahul Gonsalves

Co-founder and CEO, Obvious Ventures

FAQs

We have three subscription plans - Basic, Premium, and Premium Duo.

The Basic plan only gives you access to daily long-form stories, subscriber newsletters, free podcasts, and archive access for the previous two years. You won’t get our premium newsletters, premium podcasts, visual stories, and the iPad app.
The Premium plan gives you complete access to all of The Ken’s products and features.
The Premium Duo plan gives you complete access to The Ken for two independent accounts.

We publish sharp, original, deeply reported long-form stories from India’s startup ecosystem, internet economy, and publicly listed tech and consumer companies. Our stories are forward-looking, analytical, and directional—supported by data, visualisations, and infographics. We use language and narrative that is accessible to even lay readers. And we optimise for quality over quantity, every single time.

Our specialised subscriber-only newsletters are written by our expert, award-winning journalists and cover a range of topics across finance, retail, clean energy, and edtech, alongside weekend newsletters like The Nutgraf and First Principles.

Yes, you can upgrade to a higher plan while your current subscription is still active. Our system will automatically give you a discount against the remainder of your current subscription.

You will get a discount equivalent to the time remaining in your current subscription.

Yes, we do have corporate subscriptions, corporate gift subscriptions, and campus plans for larger groups that wish to read The Ken together. Write to us at [email protected] and we'll help you with that.

Yes. You will have to upload a valid student ID card during checkout to avail the 50% discount. You can purchase a student subscription here.

We do not allow downloading and distribution of our stories. The Ken is a digital subscription-based product and only those with an active subscription will have access to the stories, either on our app or the website.

We allow two simultaneous logins per subscription for the Basic plan, via only web and mobile.

We allow three simultaneous logins per subscription for the Premium and Premium Duo plans, via web, mobile, and Android tablet/iPad.

We do not offer any cancellations or refunds. If you are facing any issues with your subscription, you can write to us at [email protected].

Sorry, no. Our journalism is funded completely by our subscribers. We believe that quality journalism comes at a price, and readers trust and pay us so that we can remain independent.

Looking for Group Subscriptions?

Corporate Subscriptions Campus Subscriptions

	Basic $ 120 / year Subscribe	MOST POPULAR Premium $ 199 / year Subscribe	Premium Duo $ 299 / year Subscribe
Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies
Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies
The Ken’s collection of 1,000+ paywalled stories.
The Ken’s collection of 1,000+ paywalled stories.	(Past 2 years)
Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.
Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.


Covering the most interesting workplaces, careers, business trends, and candid conversations with founders and leaders.
Covering the most interesting workplaces, careers, business trends, and candid conversations with founders and leaders.


Understand business the way it’s meant to be seen, through charts, graphs, and infographics.
Understand business the way it’s meant to be seen, through charts, graphs, and infographics.
Browser Session
Browser Session	2	2	2
Android/iOS App
Android/iOS App
iPad app
iPad app
Two separate subscription
Two separate subscription
Monthly story gifts to friends
Monthly story gifts to friends	5	10	10 + 10
Monthly subscription gifts to friends
Monthly subscription gifts to friends	3	5	5 + 5

Dang, you’re out of gift subscriptions

Your email is on its way!

An illustrated portrait of Flipkart’s firefighter-in-chief

An illustrated portrait of Flipkart’s firefighter-in-chief

Enter your email address to receive a daily summary of all our stories.

Credits

The only business subscription you need

Only Free + Premium Podcasts Only Free Podcasts Access to podcasts covering the hottest business and startup trends in India

Only Free Podcasts

Partner Account Access Partner Account Access Get two independent Premium accounts

Partner Account Access

Gift a 1 Year Subscription for Free 1+1 subscription Gift a subscription to The Ken to anyone you like

1+1 subscription

App Access

iPad App Access

Priority Access

Daily Long-form Stories Daily Long-form Stories Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Daily Long-form Stories

Only Subscriber + Premium Newsletters Only Subscriber Newsletters Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

Only Subscriber Newsletters

Visual Stories

Only Free + Premium Podcasts Free + Premium Podcasts Covering the most interesting workplaces, career and business trends, along with candid conversations with founders and business leaders.

Free + Premium Podcasts

2 Years

5

3

2

1

Free + Premium Podcasts Free + Premium Podcasts Access to our entire collection of premium podcasts covering the most interesting business, career, and startup trends in India

Free + Premium Podcasts

Partner Account Access Partner Account Access Get two independent Premium accounts

Partner Account Access

Gift a 1 Year Subscription for Free 1+1 subscription Gift a subscription to The Ken to anyone you like

1+1 subscription

App Access

iPad App Access

Priority Access

Daily Long-form Stories Daily Long-form Stories Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Daily Long-form Stories

Subscriber + Premium Newsletters Subscriber + Premium Newsletters Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

Subscriber + Premium Newsletters

Visual Stories Visual stories Understand business the way it’s meant to be seen, through charts, graphs, and infographics.

Visual stories

Free + Premium Podcasts Free + Premium Podcasts Access to the collection of premium podcasts that cover the most interesting workplaces, career, and business trends, along with candid conversations with founders and business leaders.

Free + Premium Podcasts

Unlimited

10

5

2

2

Free + Premium Podcasts Free + Premium Podcasts Access to our entire collection of premium podcasts covering the most interesting business, career, and startup trends in India

Free + Premium Podcasts

Partner Account Access Partner Account Access Get two independent Premium accounts

Partner Account Access

Gift a 1 Year Subscription for Free 1+1 subscription Gift a subscription to The Ken to anyone you like

1+1 subscription

App Access

iPad App Access

Priority Access

Daily Long-form Stories Daily Long-form stories Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Daily Long-form stories

Subscriber + Premium Newsletters Subscriber + Premium Newsletters Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

Subscriber + Premium Newsletters

Visual Stories Visual Stories Understand business the way it’s meant to be seen, through charts, graphs, and infographics.

Visual Stories

Free + Premium Podcasts Free + Premium Podcasts Access to the collection of premium podcasts that cover the most interesting workplaces, careers, and business trends, along with candid conversations with founders and business leaders.

Free + Premium Podcasts

Unlimited

20

10

2 + 2

2 + 2

Not ready to subscribe? Sign up for a free account.

Buy this story

Thanks! Logging you in

Only Free + Premium Podcasts

Only Free Podcasts

Access to podcasts covering the hottest business and startup trends in India

Partner Account Access

Partner Account Access

Get two independent Premium accounts

Gift a 1 Year Subscription for Free

1+1 subscription

Gift a subscription to The Ken to anyone you like

Daily Long-form
Stories

Daily Long-form Stories

Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Only Subscriber + Premium Newsletters

Only Subscriber Newsletters

Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

Only Free + Premium Podcasts

Free + Premium Podcasts

Covering the most interesting workplaces, career and business trends, along with candid conversations with founders and business leaders.

Free + Premium Podcasts

Free + Premium Podcasts

Access to our entire collection of premium podcasts covering the most interesting business, career, and startup trends in India

Partner Account Access

Partner Account Access

Get two independent Premium accounts

Gift a 1 Year Subscription for Free

1+1 subscription

Gift a subscription to The Ken to anyone you like

Daily Long-form
Stories

Daily Long-form Stories

Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Subscriber + Premium Newsletters

Subscriber + Premium Newsletters

Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

Visual Stories

Visual stories

Understand business the way it’s meant to be seen, through charts, graphs, and infographics.

Free + Premium Podcasts

Free + Premium Podcasts

Access to the collection of premium podcasts that cover the most interesting workplaces, career, and business trends, along with candid conversations with founders and business leaders.

Free + Premium Podcasts

Free + Premium Podcasts

Access to our entire collection of premium podcasts covering the most interesting business, career, and startup trends in India

Partner Account Access

Partner Account Access

Get two independent Premium accounts

Gift a 1 Year Subscription for Free

1+1 subscription

Gift a subscription to The Ken to anyone you like

Daily Long-form
Stories

Daily Long-form stories

Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Subscriber + Premium Newsletters

Subscriber + Premium Newsletters

Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

Visual Stories

Visual Stories

Understand business the way it’s meant to be seen, through charts, graphs, and infographics.

Free + Premium Podcasts

Free + Premium Podcasts

Access to the collection of premium podcasts that cover the most interesting workplaces, careers, and business trends, along with candid conversations with founders and business leaders.