Deepinder Goyal and Navil Noronha: a study in contrasting exits
And what that says about how far Eternal can push its norm-defying acts
The Ken Podcast
Digiyatra Foundation (DYF), the company that runs the app said it was a part of their plan to expand to a larger user base
If you were flying sometime last month, you may have noticed, staff from Digiyatra, the contactless, biometric entry system at airports, were repeating the same thing over and over again to passengers at the entrance: “The old app is discontinued, please download the new app.” Passengers were only given this information at the airport. None of them received any notifications or SMSes.
Apart from inconveniencing passengers, this also sent alarm bells ringing among some of them. Because, think about it. Usually you’re asked to update an app, not delete it and download a new one, right? Anyway, most attributed it to some kind of a tech upgrade, which was also what Digiyatra Foundation (DYF), the company that runs the app said. Apparently, it was a part of their plan to expand to a larger user base.
But you know what? That’s not the real reason. Behind it all, is a scam.
Tune in.
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And what that says about how far Eternal can push its norm-defying acts
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