Two years ago, Sony’s India unit, Sony Pictures Networks, announced a merger with rival Zee Entertainment Enterprises Ltd. It was supposed to be the country’s biggest entertainment deal.  The combined entity would own more than 70 TV channels, two video streaming services and two film studios. Ever since, Sony Liv’s subscriber base grew from 18 million to over 33 million.

With good original stories and unique non-fiction shows, alongside a strong partnerships strategy, Sony has been able to close the gap on market leaders such as Hotstar. Zee meanwhile has a formidable arsenal of regional content.

The combined strengths of the two platforms, Sony and Zee, could turn out to be a serious threat to other OTT giants. But much to their relief, as temporary as it maybe, the merger may not happen after all. Because Sony it is yet to agree to Zee’s 21st Dec merger deadline extension request.

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