Myntra is eyeing a big payday, and it’s pulling out all the stops. 

Tension hangs thick at the online fashion retailer’s headquarters in Bengaluru’s Kadubeesanahalli as a hive of a workforce tunes up the platform for the “End of Reason Sale”, which opens at midnight on 5 December.

Conducting the orchestra is Nandita Sinha.

Myntra’s CEO has earned her spurs by achieving the rare feat of leading a Flipkart subsidiary to profitability before the parent can even dream of itThe KenFlipkart’s desperation for profits is squeezing top fashion brands. 

Still, the usually composed Sinha is jittery. For good reason: last year, the company, which enjoys a market share of 25%, missed its revenue targets by nearly 5% for the big-bucks days of the End of Reason Sale and the Big Fashion Festival.

She can do without another slip-up. Especially now when she’s been roped in to sprinkle her Myntra magic dust at sister concern Flipkart Fashion. 

Sinha led Myntra to a profit of Rs 31 crore in FY24 on a revenue of over Rs 5,100 crore and went one better in FY25, counting a profitInc42How Myntra Became A Profit Machine of Rs 550 crore and revenue of Rs 6,000 crore. Although greater revenue in FY25 contributed to a healthier profit margin, lower employee-benefit costs and a tax adjustment of Rs 137 crore provided a big boostMedianamaMyntra FY25 Financials.

In any case, the latest balance sheet was a feather in the cap for her, and proof for her employer, Walmart, the owner of Flipkart, that there was money to be made in Indian e-commerce. 

Now come the choppier waters: Sinha is expected to do a Myntra at Flipkart Fashion. And how she fares will impact how Flipkart’s IPO, planned for next yearBusiness StandardFlipkart plans India IPO next year, targets up to $70 billion valuation, shapes up.