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And what that says about how far Eternal can push its norm-defying acts
Snigdha is the Head of Podcasts at The Ken and the co-host and producer of our flagship daily podcast, Daybreak. Before joining The Ken, she was the host, scriptwriter, and producer of 3 Things, The Indian Express’ daily news show.
Rajiv is the The Ken's in-house Audio Engineer who works on podcasts and all things audio. Having graduated from CMR University in 2020, Rajiv has worked in multiple industries such as Films, Independent music, Audio books etc.
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“IPL or no IPL, cricket is going to be the platform’s most important customer-acquisition funnel this year.”
Several Hotstar executives had told The Ken this a few months ago. It seems like Disney Star is holding on to that strategy. The Asia Cup will be streamed for free on Disney Hotstar from today onwards.
Even after losing the IPL’s digital streaming rights, Disney+Hotstar is the leader of the Indian OTT space in terms of subscriber numbers. But OTT is a complex business, and having the largest subscriber base is not enough, at least not in India.
In fact, Disney has been on quite the downturn in India. And the way it’s headed, it seems like it’s making space for Jio to take its crown.
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