- Forget cashback, forget speed. With the number of digital frauds on the rise, Airtel Payments Bank believes safety is its best bet to attract users
- It wants people to move part of their money to an Airtel Payments Bank account and spend from it to limit the extent of loss in case of fraud
- The bank is seeing early results, as its customers seem to use it a great deal for UPI recurring transactions
- The bank believes this will add to its fee income and help grow its business, but it also has its share of complexities
Enter your email address to receive a daily summary of all our stories.
Airtel Payments Bank has found a way to make a virtue out of necessity.
In September, it launched a campaign to get people to open their “second” bank accounts with it. The eight-year-old payments bank is the largest by revenue and has 51 million customers, but that’s still about half of what a large lender like HDFC Bank has. So to bring in more users, it wants other banks’ users to also use the payments bank, not because it’s any more convenient, cheap, or fast, but for safety.
The country saw payments frauds worth Rs 520 crore ($58 million) in the 2025 financial year, according to the Reserve Bank of India. A
Airtel Payment Bank’s solution to this is part practical, part opportunistic, where it hopes to convert its long-standing impediment—bank accounts with a deposit limit of Rs 2 lakh—into a virtue.
“There are other digital players who offer similar things in convenience,” said Anubrata Biswas, managing director and chief executive at Airtel Payments Bank. Like other digital banks, this one too checks the boxes for fast account opening, zero-balance accounts, and 6.25% interest on deposits. “But the notion of protecting digital payments by using a payment bank, which has deposit limits, has become a very compelling proposition,” he added.
What they are trying to say is, even if you lose your wallet to a pickpocket, the money in your house is safe
Anand Venkatanarayanan, strategic cyber-security advisor
Transferring a part of one’s salary to another spend-only bank account surely limits the potential loss of money in the event of fraud. And early results for the bank are encouraging.
In October, Airtel Payments Bank ranked just behind State Bank of India in UPI autopay volumes, clocking 80 million recurring transactions.
Credits
Written by Arundhati Ramanathan
Edited by Abhijith S Warrier
Lede illustration by Kavipriya OG
Share this article with your network
Send the article link to friends or colleagues who might find this story interesting or insightful.
Send the article link to friends or colleagues who might find this story interesting or insightful.