The edtech industry in India is facing a host of challenges from all directions, from a decline in funding to the emergence of formidable competition.

One that stands out, however, is the allegation of mis-selling and fraudulent loans. According to the Advertising Standards Council of India, 33% of the complaints filed with it in FY21-22 were related to the education sector.

And one of the reasons for this is the overly aggressive sales playbook. Byju’s mastered it so successfully that many of its its peers followed suit.

But now with the government expressing concerns over these allegations, edtechs including Byju’s need to rethink their sales pitch.

Tune in for the details.