Deepinder Goyal and Navil Noronha: a study in contrasting exits
And what that says about how far Eternal can push its norm-defying acts
The Ken Podcast
It speaks to the perilous state of employment in the country
Subscribe to The Ken’s premium plan and download our beautiful apps for iOS, ipad or android to tune in. Or sign up to Make India Competitive Again with a monthly subscription for early access to full episodes on Apple Podcasts.
India’s official figure for its unemployment rate in June was 5.6%. But that may well be lower than reality—out of 50 economists polled by Reuters, 37 believed that to be inaccurate. Seventeen of them estimated it falls somewhere between 7% and 35%.
That’s all to say Indians want gainful employment—no matter what the job is.
One type of coveted position is public service. For many, being a bureaucrat is an upward path for social and economic mobility.
In the 10 years leading up to FY23, the number of people who applied to take the civil service preliminary exam more than doubled to 1.1 million. Each vacancy had 3X the number of applicants. Meanwhile, there has only been a 40% increase in the number of new college graduates in the same period.
Narendra Modi’s administration has tried to encourage employment in the private sector, but the public’s infatuation for civil service isn’t about to dissipate.
Seetharaman covers the details in this edition of Make India Competitive Again, as narrated by Rahel Philipose.
Read this edition as a newsletter: https://the-ken.com/newsletter/make-india-competitive-again/indias-puzzling-fix-for-the-civil-service-job-obsession/
Subscribe to the Make India Competitive Again newsletter: https://the-ken.com/newsletters/make-india-competitive-again/
And what that says about how far Eternal can push its norm-defying acts
The Walmart-backed company commands nearly half of India’s digital-payments landscape. But its financials trail its smaller, listed rival
As the logistics firm plans to pour IPO money into new warehouses and long leases, incumbents are squeezing returns from assets they locked in when land was cheaper, and rents were lower
The Ken has learnt that the Centre is holding deeper discussions on allowing private schools to run as for-profit entities to encourage transparency and long-term steady growth
A complex system with feedback loops that pulls us towards a future we imagine possible
Private labels meet brand ambition
So far, only Wechat seems to have cracked the code to creating an apps-within-an-app ecosystem. Can AI take it to the rest of the world?
The IT services firm is seeking a secondary listing to match the valuation of its Indian rivals. But logistical and regulatory challenges lie in the way
The co-founder on how Darwinbox grew quietly before it grew big
In this episode, we unpack the rise of what we are calling the “fitness warrior”. This is a new professional archetype where work follows the same logic as sport: optimise, train, perform.
As India’s data law kicks in, WhatsApp outreach is getting regulated, and a new compliance market is emerging fast
The IT services firm is seeking a secondary listing to match the valuation of its Indian rivals. But logistical and regulatory challenges lie in the way
The Sequoia-backed cross-border remittance startup Aspora wants to win over 15 million NRIs at all costs, and it has to decide which cost it wants to bear—regulatory or cross-border realities
The Supreme Court’s recent guidelines and a state’s AI mandate hint at a fragmented overhaul—one testing whether tech can cut through decades of procedural drag
Here are the ones—whether it’s The Nutgraf, Long and Short, or Trade Tricks—that you didn’t expect
Here are the stories that our subscribers read and shared the most in 2025
Here are some of the episodes—across our six different podcasts—that listeners loved
Do you know anyone else who would like to listen this podcast?
Share this episode with them.