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Deepinder Goyal and Navil Noronha: a study in contrasting exits
And what that says about how far Eternal can push its norm-defying acts
Rahel is a podcast host and producer. Before joining The Ken, she co-hosted and produced The Indian Express' daily news podcast '3 Things'.
Rajiv is the The Ken's in-house Audio Engineer who works on podcasts and all things audio. Having graduated from CMR University in 2020, Rajiv has worked in multiple industries such as Films, Independent music, Audio books etc.
Nuha is interested in the opportunities present at the intersection of business and storytelling.
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In this episode, we dive into two drastically different strategies – one focusses on sustainability, while the other wants to amp up the aggression. In many ways polar opposite strategies.
On one hand, team TekKen from IIM Kozhikode wants to invest one billion dollars towards making five minute deliveries the new normal.
On the other, we have team Outliers from IIM Ahmedabad that came up with a three-pronged strategy to turn Blinkit into a sustainable business. A big part of their strategy involved launching a four-hour delivery arm for certain orders.
Five minutes vs four hours. Which one can help Blinkit keep from losing its edge as the reigning market leader?
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