- The 2017 price cap shuffled the India cardiac stent market. Domestic players amped up their volumes while MNCs lost big profit margins
- Unsurprisingly, MNC’s new cardiac device launches tapered off in the years that followed, but things have picked up in the last two years
- While Indian stent makers mostly cater to government scheme patients, private customers tend to prefer foreign stents
- MNC cardiac device makers realise that their stronghold in India will likely remain unshaken, since there’s a broader cardiac-device market to tap
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In late October, Sushant Patil was having one of those packed weeks.
A cardiologist at Elixir Metro City Hospital in Nagpur, Patil performed a complex, high-risk angioplasty—a
Though both went successfully, the difference lay in the stents Patil used.
In the first instance, the two stents were made by Indian medtech companies—one by Advanced Medtech Solutions and another by Meril Life Sciences. The procedure, undertaken for free under the
In the second, a private, paying patient, insisted on an imported stent from one of the global companies, Abbott, Medtronic, or Boston Scientific. The contrast is now routine: the state prefers Indian; patients prefer foreign.
Multinationals have noticed. In October alone, Medtronic launched its latest
That reticence began in 2017, when the National Pharmaceutical Pricing Authority (NPPA) capped the price of cardiac stents—both Indian and foreign—in response to rising costs. Hospitals safeguarded their margins by increasing the overall cost of treatment; but MNC stent makers were hit hardest.
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