Hello, I am Praveen.

I often tell people that I joined The Ken because it’s the only job in the world that lets me do three things I’ve always wanted to do. Usually, people have to choose between one of them, but fortunately, I didn’t have to.

What are these?

First, I love building products—especially if it’s something that’s new and pioneering. I prefer this because this helps me tap into my biggest strength, i.e., to creatively do things nobody has tried before. This is why I joined Myntra as one of its earliest Product Managers at a time when the idea of buying clothes online sounded absurd. I later went to Inmobi to build products that helped us take on global advertising giants like Google and Meta. And now, finally, I work at The Ken to solve the biggest challenge of all—making business journalism into a product.

Second, I love writing—just like everyone else at The Ken. Every Saturday, for the last five years, I’ve hit the inboxes of executives, leaders, and students all over the world with my newsletter, The Nutgraf. I describe The Nutgraf as synthesis—essentially, I look at what’s happened in the week, and make connections about what’s going on, which I try to tell as a narrative story. It’s one of India’s most popular newsletters, and it helps me practice written storytelling, which I combine with data, news, and subscriber surveys. It’s a lot of fun.

Finally, I love teaching—this is why I’ve taught business executives, leaders, product managers, and sales and marketing heads across a range of industries and companies on how they can use narratives in their business for outsized results. This helps me talk to practitioners from a practitioner perspective, which makes a big difference. Oh, also, every year, I take a guest lecture for a core course for students at my alma mater, IIM Bangalore.