- PW embarked on an unbridled expansion spree after raising a US$100-million round that catapulted the edtech into the unicorn club in June 2022
- Market leader in the medical-engineering test-prep space, PW has now dipped its toes into various other segments—from defence to banking to civil services
- It’s going even beyond the test-prep market with short-term skilling courses and its Vidyapeeth School. Besides, it is opening offline centres across India and abroad
- But while PW tries to be an everything-edtech, competitors are grabbing the opportunity and are closing in on its core business—the NEET-JEE coaching
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It has been two years since Alakh Pandey—who built a cult following by teaching students online for free before co-founding edtech Physics Wallah Pvt. Ltd, or PW—stepped into a (virtual) classroom to teach.
That’s because the 31-year-old star tutor shifted his focus to the edtech’s management on his co-founder Prateek Maheshwari’s insistence. “He said, ‘till the time you’re teaching, you will not be able to scale.’ We would still be doing just
The instability that Pandey referred to is partly of his own making. PW embarked on an unbridled expansion
Known for offering end-to-end preparation courses for medical and engineering entrance exams at affordable prices, PW has now dipped its toes into various test-prep segments—from defence to banking to civil services. It’s going even beyond this market with short-term skilling courses and tie-ups with schools under its Vidyapeeth School Centre programme. Besides, of course, opening offline centres across the country and abroad.
A series of mergers and acquisitions (M&As) is propelling PW’s hyper-growth. Over the past year, it has acquired test-prep platforms such as Preponline and NCERT-book publisher Altis Vortex (AV Publication). It has formed a joint venture with Utkarsh Classes & Edutech Pvt. Ltd, one of the leading edtechs in the civil-services-and-government-exam-preparation market.
PW’s pace has been rather hurried, Pandey and Maheshwari admitted that much while speaking to The Ken. At a time when other edtechs are laying people off, PW is hiring. Aggressively. “We’ve hired around 1,000 people in [the last] three months,” said Pandey who did most of the talking during the interview. The company has close to 8,000 employees.
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Written by Alifiya Khan
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