Earlier in 2025, when a senior salesperson at a major IT-services company was preparing to pitch a US client, she had a couple of choices. The old way: spend hours combing through Linkedin profiles, industry podcasts, and stray Youtube clips, hoping to glean a sense of the decision-maker across the table. Or she could use the modern way. Feed those links into Microsoft Copilot and get a quick summary of what the client had been saying in public.

But there was also a third option. One that the IT firm had been experimenting with.

Instead of relying on a general-purpose chatbot, she could open Humantic AI. She did. And within minutes, the tool produced a one-page report suggesting how the client liked to be approached:

“Get straight to the numbers.”

“Avoid casual small talk.”

“Expect a technically detailed pitch.”

It also offered draft lines for a personalised email follow-up.

That is Humantic’s niche. Buyer-specific AI. And it is a useful story to tell right now, because generative AI already started writing the sales playbook in IT services a while back. Outreach can now be personalised at scale, proposals drafted instantly, and reps coached in real-time.

This matters because the industry badly needs a boost: growth crawled to 1.2% in FY24 and 3% in FY25 as clients reallocated budgets to AI. There was a small rebound in early FY26—Wipro bookedAnalytics India MagazineWipro Doubles its Deal Wins to $2.7 Billion in Q1 FY26, Bets Big on Agentic AI $2.7 billion in large deals, InfosysDeccan HeraldInfosys Q1 net profit rises 8.7% to Rs 6,921 crore $3.8 billion, Tech MahindraFinancial ExpressTech Mahindra Q1FY26 deal wins surge 51% to $809 million $809 million—but consulting giants are circling, and competition is only intensifying.

So into this mix comes Humantic. Founded in 2021 by Amarpreet Kalkat, a three-time AI entrepreneur, the four-year-old startup describes itself as a “buyer-first intelligence” company. Its backers include Flipkart co-founder Binny Bansal, former Google vice president Bradley Horowitz, and Sharath Narayana of speech-understanding platform Sanas AI.