- In late 2024, Amazon started an internal push towards automation and efficiency with the help of AI tools such as Amazon Q and Cedric
- This had led to an erosion of the document-writing culture that Jeff Bezos pioneered at the company
- While employees are encouraged to use AI and cut down time spent on writing documents, there is still ambiguity on the extent of AI usage permitted
- Amazon sees the addition of AI as an enhancement for its employees, although the jury is still out on the future of generative AI at the organisation
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Every meeting at Amazon starts with a document—typically, a six-page narrative-driven memo written in Calibri 10, with a clear header, sections, page numbers, and a stamp proclaiming “Amazon Confidential”.
The ritual at the e-commerce giant goes something like this: employees walk into the meeting room, grab a printed copy of the document, and spend the next 30–40 minutes just reading. No talking, no waffling. Just silence, as everybody pores over the words in front of them. Some mark passages with pencils. Others jot down questions in the margins.
Then the discussion starts.
“I like a crisp document and a messy meeting,”
This Amazonian document-writing culture became so legendary that companies from social-media platform Twitter, under founder Jack Dorsey, to cloud-based storage and service provider
But that culture is changing at Amazon. Weeks of agonising over these documents is giving way to instantaneous prompts on an AI tool.
“For last month’s business-performance report, I uploaded a previous document into the AI tool and asked it for a summary,” said a Bengaluru-based executive at Amazon’s cloud-computing subsidiary Amazon Web Services (AWS). “I used that to build context, added data for the current month, and then prompted it to create a structure similar to the previous report. This was my starting point, and I then added the ‘why’.”
This turn towards AI is more company-induced than employee-propelled. Amazon has enabled internal AI tools such as Amazon Q, a generative virtual assistant, and Cedric, an AI chatbot “that is
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