“There are new teams being created within the sales team to push Gemini forward,” a current Google employee told The Ken. “In India, for instance, there’s at least one team that was created specifically to upsell Gemini through Workspace.”

That’s a very Google sentence.

You have the product—Gemini, its large language model. You have the wrapper—Workspace, the office suite. And you have the incentive—new sales teams formed not just to sell the old thing (email and documents) but to nudge customers toward its AI features.

The business model is bundling: Gemini comes with Workspace, or with its cloud-computing service Google Cloud Platform (GCP), and the hope is that if you’re already paying for one, you’ll happily—or at least passively—end up paying for all three.

The problem is that its Big Tech rival, Microsoft, got there first. It has ChatGPT-5 already wired into its product family, Microsoft 365 (formerly Office 365), which is the default choice for a lot of corporate IT departments. And then, Microsoft sprinkled AI across everything else it owns: Github Copilot for developers, Azure AI Foundry for enterprises, Teams for collaboration. If you’re a company already using Microsoft, you don’t really have to decide for AI at all. It’s just there.

This is the hill that Google is willing to climb.

In productivity software, Google Workspace actually looks good on paper: 45% global share versus Microsoft 365’s 29%, according to StatistaStatistaMarket share of major office productivity software worldwide as of February 2025 . Google claims it has over 10 million paying Workspace customers and over 3 billion monthly active users. In cloud, though, it’s another story: 11% share for Google Cloud, 24% for Azure, and 31% for Amazon Web Services (AWS). And adoption is sticky—enterprises stick with the ecosystem they already know.

“Even if a customer is already using MS Office and doesn’t want Google Workspace, they might still find value in GCP and Gemini to build their tools and store data,” a Google employee familiar with Google Cloud Platform (GCP) said. That’s the pitch.

So Gemini is not really a standalone chatbot in this story. It’s not OpenAI’s consumer-facing toy, or Anthropic’s developer-first API. It’s a product that Google is positioning in a way that convinces Indian enterprises to spend more money.