| Tuesday, 18 November 2025 |
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Good morning [%first_name |Dear Reader%],
Last week, Domino’s India, the country’s largest fast-food chain, announced its quarterly results.
Jubilant Foodworks, the franchisee that operates Domino’s in India, reported a 20% increase in revenue and a remarkable 190% surge or 3X increase in net profits for the second quarter of fiscal year 2026. This growth outpaces rivals like Westlife Foodworld, the franchisee owner of Mcdonald’s in western and southern India, which saw only a 4% revenue increase.
The outperformance extends to like-for-like sales, a key metric analysts monitor. Domino’s posted 9% growth in this category, while Mcdonald’s saw a decline of 2.8%.
This demonstrates a consistent growth trend for Domino’s over the past several quarters.
Domino’s sales are being driven primarily by its strength in delivery. A significant 74% of its revenue—a full three-quarters—now comes from online sales, which include orders through its own app as well as food aggregators like Zomato and Swiggy.
This digital focus is not new; Domino’s has been enhancing its digital capabilities since the pandemic. However, the initiative accelerated after its current CEO, Sameer Khetarpal, joined the company in 2022. Khetarpal brought valuable experience from his previous role at the e-commerce marketplace, Amazon.
We have previously written about the company’s technological prowess.
“If there’s a third food delivery app people have on their phones, it’s usually Domino’s,” says an analyst with a domestic brokerage. They requested anonymity since they are not authorised to speak to the media.
The app, backed by attractive deals and an intuitive interface, has pitched itself as a worthy alternative to Zomato and Swiggy for anyone looking to order a Domino’s pizza. And the numbers speak for themselves.
In July 2020, four months into a national lockdown, the Domino’s app had 1.4 million downloads, according to Apptopia, an American analytics firm. Zomato and Swiggy, on the other hand, had 1 million and 680,000 downloads, respectively. The foodtech giants have since clawed their way back to the top.”
Today, Zomato, Swiggy, and Domino’s hold the number 2, 3, and 4 positions, respectively, in the food and drinks category on the Apple App Store. The trio has also each surpassed 1 million downloads on the Google Play Store.
In terms of monthly transacting users (MTU), Domino’s share, while smaller than Zomato’s, is still sizable and is growing at a faster pace than that of the food delivery giant. In the latest quarter, Domino’s MTU rose 27% year-on-year to 7.6 million users. In the same period, Zomato’s MTU grew by 16.4% to 24.1 million.
Riding on this strong market position, Domino’s is now looking to push the envelope.
The company plans to leverage it’s 15.6 million monthly app visitors by selling advertising space to third-party brands. It piloted this initiative with ICICI Bank this quarter and has since onboarded other major players–including shopping platform Tata Neu, electronic maker Apple, and quick-commerce platform Flipkart Minutes–to display banner ads within its app.
This strategy likely emerged from Domino’s recognition of the value of its digital real estate, particularly post-order landing page.
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