Hi Murty, thanks for sharing. The story was in fact done after talking to partners, who shared most of this information. We have kept their identities confidential upon request, as they worry about professional repercussions. While churn happens across firms, the focus for this specific story was EY's tech consulting division, given its currency and significance. If you have any counter-perspectives or feedback, I'd love to get in touch and hear from you, please feel free to contact me at [email protected].
Debanjali Biswas
Top Comments by Debanjali Biswas
The move that helped Persistent Systems avoid Indian IT’s slowdown
Hi Aakash, Persistent doesn't disclose deals by number but contract-value. I have added recent figures to keep it relevant, instead of going all the way back to 2020. That is why I have discussed select deals valued larger than $50 million, especially focused on AI. Barring those specifics, the story already discusses their focus-areas and important sales strategies.
Debanjali Biswas
Why Youtube thinks Flipkart, Nykaa tie-ups can help it woo Instagram’s shoppers
Hi Shrinivas, we used $ because that's the currency the sources (creators) earn in, and what they originally shared. But valid point, we've converted them to ₹ figures for easier reading.
Debanjali Biswas
How EY became rivals’ feeding ground for tech consultants
Hi Murty, thanks for sharing. The story was in fact done after talking to partners, who shared most of this information. We have kept their identities confidential upon request, as they worry about professional repercussions. While churn happens across firms, the focus for this specific story was EY's tech consulting division, given its currency and significance. If you have any counter-perspectives or feedback, I'd love to get in touch and hear from you, please feel free to contact me at [email protected].
Debanjali Biswas
This Titan jewellery brand found its perfect match in the crazy rich 40+ Indian woman
Hi Ganesan, you are right that resale value for diamonds is low. For Zoya, it's likely even lower than others, given high premiums charged for design and craftsmanship. When asked about buying these pieces as an investment, multiple customers said that they don't buy Zoya for keeping in lockers as a store of wealth, but rather use it as daily-wear. So their customers are not buying to resell; they are buying to wear and flaunt. One of them even said that they wouldn't go back and ask for the jewellery's current value, since its like owning art. However, they have done value-checks in other jewellery stores like Tanishq.
Debanjali Biswas
Banks in India were never engineers’ dream jobs. Then GCCs happened
Hi, there is no simple answer to this, and various people I talked to had differing opinions. One of them said that IT service workforces must offer more than time and material. Others disagreed, saying IT firms are already valuable in the kind of work they do currently, since bulk-work needs to be outsourced while keeping the brains in-house: it is not a disadvantage to IT firms but a strategic call. Yet another said that, as the influx of GCCs matures and workforce numbers stabilise in India, the dynamic between IT firms and GCCs will stabilise too.
Debanjali Biswas
CMOs are a dying breed. Nykaa, Nestlé India, and others are living proof
Hi Srikanth, thank you for sharing this insight. It adds depth to the shifting trend discussed in the story — presently, it’s all about reaching as many people as possible and ticking all boxes for quick returns on investment.
Debanjali Biswas