First Principles

Featured image

Edition #100   •   15 Jun 2025    •   13 min read

Questions that force you to think (about health)

Are there any contrarian views you hold strongly around health, fitness, or wellness?

by Rohin Dharmakumar

Are there any contrarian views you hold strongly around health, fitness, or wellness?

A community-powered Sunday newsletter on mental models, self-reflection, learning, growth, photos, books, and more Subscribe here

Good morning [%first_name |Dear Reader%],

It’s nice to be back in your inbox after a two-week break. I had a lovely vacation and am suitably recharged and re-energised!

I came back after being away from work for 12 days. And yet, I did not feel guilty, backlogged, or anxious because of what may have happened while I was away or all the pending emails and to-dos that would have piled up.

One reason is I’ve got a great bunch of colleagues who held the fort.

A younger me might’ve been a tad insecure. If no one really missed or needed me, then was I really even needed?

But the older me is thrilled. It’s great that I was (hopefully) not missed or needed. As a founder though, is there a higher rung in Maslow’s hierarchy of entrepreneurship than having your colleagues run the entire show? I don’t think so.

Thanks to my wonderful colleagues, I’ve become emboldened in my out-of-office responses too. I no longer provide the exact period of my vacation, but only say when I’ll be back in the office. I tell people that they should email me again once I’m back at work, instead of expecting me to clear and answer all backlogged emails received when I was on vacation. I also tell them to contact a colleague only if they need help with something urgent.

Over the decades, we’ve taken on too much unneeded stress by treating every email addressed to us as our burden to bear.

Vacations and breaks deserve our full and undivided attention. They’re not merely “time when work is not getting done,” but time we invest to have fun, be with family, and explore the world.

It’s not just me saying it, here’s HBR (ha, this is First Principles after all!):

Shift your mindset. First, ditch the myopic view of breaks as time when work is not getting done in favor of one where breaks are time invested into future work and the people who enable it. Instead of counting lost minutes, appreciate the broad returns: employees who perform better after short breaks and, longer term, are less likely to burn out or quit.

[…]

Breaks are not obstacles to greatness. They are part of its foundation. When individuals get the downtime they need, they return sharper, more creative, and more engaged. When teams normalize breaks, they collaborate more effectively and sustain their performance. And when organizations embed recovery into their culture, they unlock long-term resilience, innovation, and retention.

A Guide to Taking Better Breaks at Work by Kira Schabram and Christopher M. Barnes

Anyhoo, while settling back into work after the vacation was breezy, back at home we had to face the tragedy of our fully grown mango tree dying. All its leaves—and I mean every single one—had turned brown and curled up. The mangoes that were ripening on its branches were still there, but they were shriveled and browned.

Enter your email address to read this newsletter

To read this complete edition, you’ll need to create a free account.

OR

Subscribe and unlock everything

Decode the most significant shifts happening around business, technology, startups, and healthcare, for those who want to be prepared for what comes next.

Only Free + Premium Podcasts Information icon
Only Free Podcasts

Access to podcasts covering the hottest business and startup trends in India

Image depicting how multiple users can get access in a unified subscription

Gift a 1 Year Subscription for Free Information icon
1+1 subscription

Gift a subscription to The Ken to anyone you like

Calendar image depicting a year

App Access

Get access to our app on both iOS and Android

iPad App Access

Priority Access

To new product offerings, features, community features, and events

Check mark

Daily Long-form
Stories Information icon
Daily Long-form Stories

Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Only Subscriber + Premium Newsletters Information icon
Only Subscriber Newsletters

Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

A collection of newsletters

Visual Stories

All Visual Stories

Only Free + Premium Podcasts Information icon
Free + Premium Podcasts

Covering the most interesting workplaces, career and business trends, along with candid conversations with founders and business leaders.

2 Years

Archive access to the last two years of stories

5 Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon

Premium story
gift
credits per month

3 User Icon User Icon User Icon

Monthly subscription
gift credits per year

2 Icon of a desktop computer Icon of a mobile phone

Upto two devices allowed

Free + Premium Podcasts Information icon
Free + Premium Podcasts

Access to our entire collection of premium podcasts covering the most interesting business, career, and startup trends in India

Image depicting how multiple users can get access in a unified subscription

Gift a 1 Year Subscription for Free Information icon
1+1 subscription

Gift a subscription to The Ken to anyone you like

Calendar image depicting a year

App Access

Get access to our app on both iOS and Android

iPad App Access

Image of an iPad with the app open

Priority Access

To new product offerings, features, community features, and events

Check mark

Daily Long-form
Stories Information icon
Daily Long-form Stories

Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Subscriber + Premium Newsletters Information icon
Subscriber + Premium Newsletters

Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

A collection of newsletters

Visual Stories Information icon
Visual stories

Understand business the way it’s meant to be seen, through charts, graphs, and infographics.

All Visual Stories

Free + Premium Podcasts Information icon
Free + Premium Podcasts

Access to the collection of premium podcasts that cover the most interesting workplaces, career, and business trends, along with candid conversations with founders and business leaders.

Unlimited

Access to all The Ken's Archives

10 Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon

Premium story
gift
credits per month

5 User Icon User Icon User Icon User Icon User Icon

Monthly subscription
gift credits per year

3 Icon of a desktop computer Icon of a mobile phone Icon of a mobile phone

Upto three devices allowed

Free + Premium Podcasts Information icon
Free + Premium Podcasts

Access to our entire collection of premium podcasts covering the most interesting business, career, and startup trends in India

Image depicting how multiple users can get access in a unified subscription

Gift a 1 Year Subscription for Free Information icon
1+1 subscription

Gift a subscription to The Ken to anyone you like

Calendar image depicting a year

App Access

Get access to our app on both iOS and Android

iPad App Access

Image of an iPad with the app open

Priority Access

To new product offerings, features, community features, and events

Check mark

Daily Long-form
Stories Information icon
Daily Long-form stories

Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Subscriber + Premium Newsletters Information icon
Subscriber + Premium Newsletters

Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

A collection of newsletters

Visual Stories Information icon
Visual Stories

Understand business the way it’s meant to be seen, through charts, graphs, and infographics.

All Visual Stories

Free + Premium Podcasts Information icon
Free + Premium Podcasts

Access to the collection of premium podcasts that cover the most interesting workplaces, careers, and business trends, along with candid conversations with founders and business leaders.

Unlimited

Access to all The Ken's Archives

20 Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon

Premium story gift credits per month, with 10 credits per account

10 User Icon User Icon User Icon User Icon User Icon User Icon User Icon User Icon User Icon User Icon

Monthly subscription gift credits per year, with 5 credits per account

3 + 3 Icon of a desktop computer Icon of a mobile phone Icon of a mobile phone

Upto three devices allowed per account

Not Ready to Subscribe?

Sign up for free with just your email address and get one exclusive subscriber story, unlocked just for you. Every day, for 30 days.

Trusted by 5,00,000+ executives and leaders from the world’s most successful organisations and students at top post-graduate campuses

Netflix PepperFry Disney Hotstar Paytm Swiggy
Amazon Microsoft Google IIMB ISB
Current Wave

Sharp, Original, Insightful, Analytical, Handcrafted

Unrivaled analysis and powerful stories about businesses in India and abroad from award-winning journalists. Includes access to long-form articles, premium newsletters, and our top-ranked podcasts.
Globe

Coverage across Sectors, Companies, and Geographies

Decode the most significant shifts in business, technology, startups, and healthcare. All told through a combination of original reporting, beautifully visualised data, and compelling narratives.
Heart

Made even better by a 5,00,000+ community

Our subscribers include leaders from the world’s most successful companies, students at top post-graduate campuses, and smart, curious people who want to understand how business is shaping the future.

FAQs

We have three subscription plans - Basic, Premium, and Premium Duo.

  • The Basic plan only gives you access to daily long-form stories, subscriber newsletters, free podcasts, and archive access for the previous two years. You won’t get our premium newsletters, premium podcasts, visual stories, and the iPad app.
  • The Premium plan gives you complete access to all of The Ken’s products and features.
  • The Premium Duo plan gives you complete access to The Ken for two independent accounts.

We publish sharp, original, deeply reported long-form stories from India’s startup ecosystem, internet economy, and publicly listed tech and consumer companies. Our stories are forward-looking, analytical, and directional—supported by data, visualisations, and infographics. We use language and narrative that is accessible to even lay readers. And we optimise for quality over quantity, every single time.

Our specialised subscriber-only newsletters are written by our expert, award-winning journalists and cover a range of topics across finance, retail, clean energy, and edtech, alongside weekend newsletters like The Nutgraf and First Principles.

Yes, you can upgrade to a higher plan while your current subscription is still active. Our system will automatically give you a discount against the remainder of your current subscription.

You will get a discount equivalent to the time remaining in your current subscription.

Yes, we do have corporate subscriptions, corporate gift subscriptions, and campus plans for larger groups that wish to read The Ken together. Write to us at [email protected] and we'll help you with that.

Yes. You will have to upload a valid student ID card during checkout to avail the 50% discount. You can purchase a student subscription here.

We do not allow downloading and distribution of our stories. The Ken is a digital subscription-based product and only those with an active subscription will have access to the stories, either on our app or the website.

We allow two simultaneous logins per subscription for the Basic plan, via only web and mobile.

We allow three simultaneous logins per subscription for the Premium and Premium Duo plans, via web, mobile, and Android tablet/iPad.

We do not offer any cancellations or refunds. If you are facing any issues with your subscription, you can write to us at [email protected].

No

Sorry, no. Our journalism is funded completely by our subscribers. We believe that quality journalism comes at a price, and readers trust and pay us so that we can remain independent.

Looking for Group Subscriptions?