First Principles

Featured image

Edition #92   •   20 Apr 2025    •   12 min read

Don’t despise friction

Friction isn’t “good” or “bad”. It just is. It’s up to us how we see it or use it in specific circumstances

by Rohin Dharmakumar

Friction isn’t “good” or “bad”. It just is. It’s up to us how we see it or use it in specific circumstances

A community-powered Sunday newsletter on mental models, self-reflection, learning, growth, photos, books, and more Subscribe here

Good morning [%first_name |Dear Reader%],

Happy Easter! I’m back with edition number, er, I don’t know, of our Sunday soliloquies.

For some reason, this year’s Bengaluru summer isn’t half as bad as the last few years. In fact, we’ve been consistently getting those pre-monsoon showers that are so quintessentially Bengaluru. I’m not complaining. Even the monsoon forecast for India says the rains are going to be okay this year. Let’s hope the weather gods continue being kind to us.

There’s a Banyan tree along the route of our morning walk. It covers a burial ground with a few dozen graves, including some as recent as a few months old. Gabru and I have befriended a pack of three indies who live there, two females and a male. Well, technically, I have befriended them by carrying dog treats for them each day.

The tree, though, is quite a sight these days. Its sheer fecundity is such a joy to behold.

And a little further down was this Indian almond tree with fresh new leaves, casting a soft Studio Ghibli-esque glow as the sun filtered through.

Hari is, unfortunately, down with a nasty bug, so we don’t have a books section this week. But here’s everything else we have for you. 

1. Don’t despise friction
2. Friction and Careers? 📈
3. All our furry friends Vol.3 📸

Para Divider

1. Don’t despise friction

I maintain a list of potential topics for future First Principles editions. Because nothing good ever comes out of sitting down to write each week wondering “what should I write about?”

Thus, originally, I had planned to write about intrinsic joy and internal locus of control. But I came across something more interesting during the week. It immediately spoke to me because I have been a huge fan of the very thing for much of my professional life—friction.

Friction is our enemy, we’re told in the age of software, internet, and startups. The best way to grow faster is to eliminate friction.

I disagree. But before I present my arguments, please watch this video of the late Steve Jobs.

Enter your email address to read this newsletter

To read this complete edition, you’ll need to create a free account.

OR

Subscribe and unlock everything

Decode the most significant shifts happening around business, technology, startups, and healthcare, for those who want to be prepared for what comes next.

Only Free + Premium Podcasts Information icon
Only Free Podcasts

Access to podcasts covering the hottest business and startup trends in India

Image depicting how multiple users can get access in a unified subscription

Gift a 1 Year Subscription for Free Information icon
1+1 subscription

Gift a subscription to The Ken to anyone you like

Calendar image depicting a year

App Access

Get access to our app on both iOS and Android

iPad App Access

Priority Access

To new product offerings, features, community features, and events

Check mark

Daily Long-form
Stories Information icon
Daily Long-form Stories

Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Only Subscriber + Premium Newsletters Information icon
Only Subscriber Newsletters

Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

A collection of newsletters

Visual Stories

All Visual Stories

Only Free + Premium Podcasts Information icon
Free + Premium Podcasts

Covering the most interesting workplaces, career and business trends, along with candid conversations with founders and business leaders.

2 Years

Archive access to the last two years of stories

5 Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon

Premium story
gift
credits per month

3 User Icon User Icon User Icon

Monthly subscription
gift credits per year

2 Icon of a desktop computer Icon of a mobile phone

Upto two devices allowed

Free + Premium Podcasts Information icon
Free + Premium Podcasts

Access to our entire collection of premium podcasts covering the most interesting business, career, and startup trends in India

Image depicting how multiple users can get access in a unified subscription

Gift a 1 Year Subscription for Free Information icon
1+1 subscription

Gift a subscription to The Ken to anyone you like

Calendar image depicting a year

App Access

Get access to our app on both iOS and Android

iPad App Access

Image of an iPad with the app open

Priority Access

To new product offerings, features, community features, and events

Check mark

Daily Long-form
Stories Information icon
Daily Long-form Stories

Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Subscriber + Premium Newsletters Information icon
Subscriber + Premium Newsletters

Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

A collection of newsletters

Visual Stories Information icon
Visual stories

Understand business the way it’s meant to be seen, through charts, graphs, and infographics.

All Visual Stories

Free + Premium Podcasts Information icon
Free + Premium Podcasts

Access to the collection of premium podcasts that cover the most interesting workplaces, career, and business trends, along with candid conversations with founders and business leaders.

Unlimited

Access to all The Ken's Archives

10 Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon

Premium story
gift
credits per month

5 User Icon User Icon User Icon User Icon User Icon

Monthly subscription
gift credits per year

3 Icon of a desktop computer Icon of a mobile phone Icon of a mobile phone

Upto three devices allowed

Free + Premium Podcasts Information icon
Free + Premium Podcasts

Access to our entire collection of premium podcasts covering the most interesting business, career, and startup trends in India

Image depicting how multiple users can get access in a unified subscription

Gift a 1 Year Subscription for Free Information icon
1+1 subscription

Gift a subscription to The Ken to anyone you like

Calendar image depicting a year

App Access

Get access to our app on both iOS and Android

iPad App Access

Image of an iPad with the app open

Priority Access

To new product offerings, features, community features, and events

Check mark

Daily Long-form
Stories Information icon
Daily Long-form stories

Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.

Subscriber + Premium Newsletters Information icon
Subscriber + Premium Newsletters

Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.

A collection of newsletters

Visual Stories Information icon
Visual Stories

Understand business the way it’s meant to be seen, through charts, graphs, and infographics.

All Visual Stories

Free + Premium Podcasts Information icon
Free + Premium Podcasts

Access to the collection of premium podcasts that cover the most interesting workplaces, careers, and business trends, along with candid conversations with founders and business leaders.

Unlimited

Access to all The Ken's Archives

20 Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon Gift Icon

Premium story gift credits per month, with 10 credits per account

10 User Icon User Icon User Icon User Icon User Icon User Icon User Icon User Icon User Icon User Icon

Monthly subscription gift credits per year, with 5 credits per account

3 + 3 Icon of a desktop computer Icon of a mobile phone Icon of a mobile phone

Upto three devices allowed per account

Not Ready to Subscribe?

Sign up for free with just your email address and get one exclusive subscriber story, unlocked just for you. Every day, for 30 days.

Trusted by 5,00,000+ executives and leaders from the world’s most successful organisations and students at top post-graduate campuses

Netflix PepperFry Disney Hotstar Paytm Swiggy
Amazon Microsoft Google IIMB ISB
Current Wave

Sharp, Original, Insightful, Analytical, Handcrafted

Unrivaled analysis and powerful stories about businesses in India and abroad from award-winning journalists. Includes access to long-form articles, premium newsletters, and our top-ranked podcasts.
Globe

Coverage across Sectors, Companies, and Geographies

Decode the most significant shifts in business, technology, startups, and healthcare. All told through a combination of original reporting, beautifully visualised data, and compelling narratives.
Heart

Made even better by a 5,00,000+ community

Our subscribers include leaders from the world’s most successful companies, students at top post-graduate campuses, and smart, curious people who want to understand how business is shaping the future.

FAQs

We have three subscription plans - Basic, Premium, and Premium Duo.

  • The Basic plan only gives you access to daily long-form stories, subscriber newsletters, free podcasts, and archive access for the previous two years. You won’t get our premium newsletters, premium podcasts, visual stories, and the iPad app.
  • The Premium plan gives you complete access to all of The Ken’s products and features.
  • The Premium Duo plan gives you complete access to The Ken for two independent accounts.

We publish sharp, original, deeply reported long-form stories from India’s startup ecosystem, internet economy, and publicly listed tech and consumer companies. Our stories are forward-looking, analytical, and directional—supported by data, visualisations, and infographics. We use language and narrative that is accessible to even lay readers. And we optimise for quality over quantity, every single time.

Our specialised subscriber-only newsletters are written by our expert, award-winning journalists and cover a range of topics across finance, retail, clean energy, and edtech, alongside weekend newsletters like The Nutgraf and First Principles.

Yes, you can upgrade to a higher plan while your current subscription is still active. Our system will automatically give you a discount against the remainder of your current subscription.

You will get a discount equivalent to the time remaining in your current subscription.

Yes, we do have corporate subscriptions, corporate gift subscriptions, and campus plans for larger groups that wish to read The Ken together. Write to us at [email protected] and we'll help you with that.

Yes. You will have to upload a valid student ID card during checkout to avail the 50% discount. You can purchase a student subscription here.

We do not allow downloading and distribution of our stories. The Ken is a digital subscription-based product and only those with an active subscription will have access to the stories, either on our app or the website.

We allow two simultaneous logins per subscription for the Basic plan, via only web and mobile.

We allow three simultaneous logins per subscription for the Premium and Premium Duo plans, via web, mobile, and Android tablet/iPad.

We do not offer any cancellations or refunds. If you are facing any issues with your subscription, you can write to us at [email protected].

No

Sorry, no. Our journalism is funded completely by our subscribers. We believe that quality journalism comes at a price, and readers trust and pay us so that we can remain independent.

Looking for Group Subscriptions?