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Good morning [%first_name |Dear Reader%],
Good morning dear reader, I’m thrilled to be back in your inbox after a week. The Saturday afternoons I spend writing so you can read me on Sunday are something I look forward to now.
You’ve changed me in the process.
Things that I was merely personally curious about or fascinated by must now pass another test: are they worthy of our time? It’s not an easy test, I tell you. Because I must try and balance what will interest as many of you as possible (between 100,000–150,000 each week) without making it formulaic.
So, I take notes and photos. They go into different sections of my Obsidian notes like “introductions”, “ledes”, “links”, and of course, “Quests”. Sometimes I’ll even start writing an edition, only to realize that it doesn’t feel ready yet, so I’ll save it with a future Sunday’s date as the filename.
That is how today’s edition started. I opened the file named “FP July 14th.docx” that I had on my desktop for a few weeks now.
And its first line was, “Watching school kids from government schools recharges you.”
I take Gabru for a walk each morning down a path that leads to a nearby government-run primary school whose gates you must cross if you need to visit the lake it abuts.
Each morning, I watch dozens of kids of various ages walk and cycle and run to the school. Most are probably walking from their homes which are nearby, unaccompanied by their parents.
They are the original “free range kids”, before we folks rediscovered the concept.
Some are munching snacks, others cracking jokes, and yet others are racing each other with the sort of wild abandon only kids possess.
Occasionally a particularly excited bunch will summon the courage to approach Gabru, me, and almost always, our poop scooper.
“Uncle, what is his name?”
Gabru.
“Uncle, does he bite?”
No.
“Uncle, can we pet him?”
Sure.
Gabru doesn’t mind kids at all. He stands calmly, but watchfully, as the kids gather around him. Some are petting his head, some his back, and a few, his tail.
I enjoy reading The Ken because it is informative, the articles are well researched, well written, without the spin and bias. I admire The Ken team for their dedication to getting closer to the true picture.
Hari Buggana
Chairman and MD, InvAscent
Transparent, Honest, Detailed. To me, The Ken has been this since the day I subscribed to them. The research that they put into each story and the way it is presented is thoroughly interesting. Personally, I’ve always had a great time interacting with the publication and reading the stories.
Harshil Mathur
CEO and Co-Founder, Razorpay
The Ken has proven naysayers wrong by successfully running a digital news publication on a pure-subscription business model in India. They have shown that discerning readers are willing to pay for well-researched, well-written, in-dept news articles.
Kiran Mazumdar Shaw
Executive Chairperson, Biocon Limited
As a designer, it’s easy to get lost in the craft of building products. As a business owner however, keeping up with a rapidly changing landscape is key to saying relevant. The Ken doesn’t just help me stay on top of what’s happening in India(and beyond), but makes it fun to do so.
Rahul Gonsalves
Co-founder and CEO, Obvious Ventures