D V L S Pranathi

                       Staff Writer, The Ken 
                        
Pranathi is a journalism graduate from Symbiosis and currently serves as a Staff Writer at The Ken, where she channels her passion for everything about consumer and business. Her previous gigs include The Hindu, Business Standard, and Deccan Herald, covering a wide range of topics from city reporting to business. In her spare time, she enjoys reading, dancing, singing, and engaging in lively conversations. Write to her with any ideas or feedback or absolutely anything at [email protected]

                       
                    

                                        
                                     

              

           

        

    






  

      

        

          
        

      

    




  






  

   

      

         

            
Stories by D V L S Pranathi

         

      

   

       
      

   


        
          
      

        

          
          
          
          
          

        
            
      	

          	

              	
                  	

						
08 Jan, 26

						
Decathlon tests fashion through grocery-speed quick commerce

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
05 Dec, 25

						
Indian robotics-toy maker Miko is doing what some Silicon Valley ones couldn’t

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
05 Nov, 25

						
They slowly built a grain-storage business worth $300 million. Then prices crashed

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
10 Oct, 25

						
Lenskart turned its ‘1+1’ offer into a potent weapon—and its customers into sceptics

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
11 Sep, 25

						
How Reliance’s price war made Pepsi and Coke love ‘zero sugar’

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
19 Aug, 25

						
Bluestone’s IPO shows one path in jewellery. Why Giva thinks there’s another

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
25 Jul, 25

						
Can Zepto beat the coffee curse haunting Starbucks, Blue Tokai?

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
01 Jul, 25

						
FMCG giants are caught in a spice war. MTR’s owner beat them to it years ago

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
03 Jun, 25

						
Siddharth Shah and family want to fix your smile. Pharmeasy 2.0 may need fixing first

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
01 May, 25

						
Protein water, protein roti, protein kulfi: inside India’s $1.5 billion food fetish

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
04 Apr, 25

						
How Lahori broke Coke-Pepsi-Parle’s hold on beverages

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
06 Mar, 25

						
First, Cult.fit’s group classes got everyone’s attention. Now, “Cult injuries” do

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
05 Feb, 25

						
Groyyo rewrote the rules of apparel-making. The very ones that put Fashinza out of business

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
16 Jan, 25

						
Wooden Street’s furniture play that Pepperfry and Urban Ladder missed

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
17 Dec, 24

						
IV drips move from hospitals to spas—to ‘fix’ the elite’s hangovers and hair loss

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
25 Nov, 24

						
Vegrow takes on Ninjacart and Dehaat with two fruits. Just two

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
18 Oct, 24

						
This $800M Indian SaaS firm is winning over Microsoft and Cisco against global rival Walkme

						
D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
10 Oct, 24

						
Theobroma became a go-to for cake lovers. Now it’s a go-to for investors. That changes everything

						
Aakriti Bhalla, D V L S Pranathi

                  	

                  	

                    	                      

                  	

              	
         	 

     	


    
      	

          	

              	
                  	

						
17 Sep, 24

						
He steered Puma’s rise. Now, he’s on the anti-Puma path for his sportswear startup

						
D V L S Pranathi