Array
(
)
The Ken Logo
  • Explore

  • Sign In

  • Subscribe

Email Whitelisting

If a pre-filled email hasn’t opened up for you, please do one of the following:

  • Copy the text below and send it as an email to
    [email protected]

    Subject : Email Whitelisting
    Body : Hi, I'd like to receive all communications from The Ken.

  • If our emails have landed in your spam/junk folder, drag any one email to your main inbox.

These are one-time fixes to ensure that you don’t miss out on anything interesting.

Search stories newsletters podcasts countries

serach-bar-unit

Trade Tricks

Tracking the biggest shifts in e-commerce, retails and FMCG

Long and Short

The story behind the numbers and motivations driving India's stock market

Make India Competitive Again

What India is doing, will do, and should do—to not just survive but thrive in the chaos unleashed by Trump

Ka-Ching!

Fintech and personal finance in a way that's interesting and useful

Two by Two

The most important business stories around you—visualised as a 2x2 matrix of players, stakes, and winners

First Principles

Original insights on leadership from India’s most disruptive entrepreneurs

The Collection

Multiple stories, multiple perspectives, one theme worth your time—every week

90,000 Hours

Stories about the future of work and how we stay relevant through it all

Two By Two

Discussions that investigate and visualize the most important business stories around you through a 2x2 matrix

Zero Shot

Big ideas, real-world implications, and practical applications of artificial intelligence in every setting.

First Principles

Interviews with India’s business leaders & change makers.

90,000 Hours

A fortnightly podcast that helps you navigate today’s changing world of work

Daybreak

Business stories that are significant, simple and powerful

Make India Competitive Again

This week’s edition of Make India Competitive Again, read by The Ken’s writers and editors.

One Billion in 10 minutes

A mini series based on The Ken's case competition

The First Two Years

Answers to the most important questions about learning to succeed at work

Zero Shot

Big ideas, real-world implications, and practical applications of artificial intelligence in every setting.

Products

Artificial intelligence has changed how products are built, and there’s no turning back. Find out how the processes, people, and tools are changing—and what that means for teams that are working at the bleeding edge.

Health

An Olympic swimmer, a healthcare business leader, and an outspoken medical practitioner share what it takes to get healthy and stay healthy

Careers

Unconventional professional moves are becoming crucial for workers to thrive in the long run. Find out how to make yours count

Wealth

India’s economy will grow by leaps and bounds in the next decade, but there’s no easy playbook for retail investors. Find out how to think about investments, markets, and building wealth

Narrative Thinking for Leadership Transformation

This program is for leaders in ambitious organisations who want to apply storytelling to achieve strategic goals—it’s designed for leaders and delivered by leaders.

Narrative Thinking for Emerging Leaders

This program is for emerging leaders in ambitious organisations who want to apply storytelling every day in all communications with their stakeholders—be they teams, fellow leaders, partners, or customers.

Narrative Thinking for Specialised Teams

This program is designed for teams that work in one specific field like Data, Sales, Marketing, or Product who want to apply storytelling to achieve immediate business outcomes.

Star

Popular searches

McKinsey
Nutgraf
Adani
zomato
Byju’s
Ola
Urban Company
Binny Bansal
Digiyatra
First Principles
Reliance
Arundhati
Airtel
Loading

Loading...

No results found for .

See all results

Byjus

Amazon

Reliance

Instagram

Nykaa

Shopee

Jio

Dunzo

Softbank

Uber

Flipkart

Ola

Google

GoJek

Swiggy

Zomato

Netflix

Bharti Airtel

Apple

Razorpay

Facebook

Phonepe

Grab

Hotstar

Paytm

Tiger Global

SEBI

WhatsApp

TRAI

RBI

Sequoia Capital

Tata

Amazon Prime

Cred

Reliance Industries

Microsoft

Youtube

Unacademy

Bigbasket

Niti Aayog

HDFC Bank

Xiaomi

ICICI Bank

Walmart

NPCI

Reliance Jio

Pharmeasy

Startups

Fintech

Financial services

Saas

Careers

Food delivery

E-commerce

Retail

FMCG

Venture Capital

Public policy

Mobility

Climate

B2B

OTT

Media

Education

Healthcare

Big tech

Manufacturing

Smartphones

Dang, you’re out of gift subscriptions

We currently limit the number of free gift subscriptions per subscriber. You’ll get more when you renew your subscription.

In the meantime, if you want to tell someone about The Ken, gift them a story.


Not now, thanks.

Your email is on its way!

To track your gifted subscription, go to your Account Settings info icon

We’ve emailed your gift link. Want us to send some more?


Yes, Send more

0 of 0 Subscription available

Not now, thanks

The Ken Podcast

Deepavali Break

EPISODE Two by Two 23 Oct, 25
Featured image

See you next week!

Sidebar writer

Rohin is Co-founder and CEO at The Ken. He hosts The Ken's leadership podcast, First Principles, and is the lead writer of the Sunday newsletter on mental models, careers and personal growth, also called First Principles.

Sidebar writer

Praveen is the CPO of The Ken, and writer of The Nutgraf — the popular weekend newsletter. Led & grew several products at InMobi and Myntra.

This is a premium episode.
You can listen to it on The Ken’s app or on Apple Podcasts

Subscribe to The Ken’s premium plan and download our beautiful apps for iOS, ipad or android to tune in. Or sign up to Two by Two with a monthly subscription for early access to full episodes on Apple Podcasts.

App Store Icon App Store Play Store Icon Play Store Apple Podcast Icon Apple Podcasts
Previous Episode Next Episode

Listen to this podcast episode by The Ken

Do you know anyone else who would like to listen this podcast?
Share this episode with them.

https://the-ken.com/podcasts/two-by-two/happy-deepavali/?utm_source=ns_share&utm_medium=web&utm_campaign=Two%20by%20Two
Share on X Share on Linkedin Share on Whatsapp Share on Facebook

Do you know anyone else who would like to listen this podcast?
Share this episode with them.

https://the-ken.com/podcasts/two-by-two/happy-deepavali/?utm_source=ns_share&utm_medium=web&utm_campaign=Two%20by%20Two
Share on X Share on Linkedin Share on Whatsapp Share on Facebook
0% Read
Seetharaman G

Deepinder Goyal and Navil Noronha: a study in contrasting exits

And what that says about how far Eternal can push its norm-defying acts

Article Link
Image of the article
Arundhati Ramanathan

Should Phonepe be worth more than Paytm’s $7.9B?

The Walmart-backed company commands nearly half of India’s digital-payments landscape. But its financials trail its smaller, listed rival

4
Article Link
Image of the article
Priyal Mahtta

Shadowfax pays today’s nosebleed prices for Delhivery’s old advantage

As the logistics firm plans to pour IPO money into new warehouses and long leases, incumbents are squeezing returns from assets they locked in when land was cheaper, and rents were lower

Article Link
Valli Vikram

India’s private schools want autonomy. The government may finally allow that

The Ken has learnt that the Centre is holding deeper discussions on allowing private schools to run as for-profit entities to encourage transparency and long-term steady growth

Article Link

Story unlocked just for you

Article Image
Anand Kalyanaraman

You think Ola Electric is in trouble? You’re not even close

Deeply negative cash flows and continued sales pressure raise serious questions about the sustainability of the electric two-wheeler maker

Article Link

This subscriber-only story has been temporarily unlocked. Sign up for free with just your email address.

  15 : 34 : 15 left

Sign up using emailSign up using email   Login with Google
Image of the article
Rohin Dharmakumar

Hope IS a strategy

A complex system with feedback loops that pulls us towards a future we imagine possible

Article Link
Uddantika Kashyap

With Noice, Swiggy picks the 3rd path in quick commerce

Private labels meet brand ambition

Article Link
Brady Ng

‘A very Chinese time’ for OpenAI

So far, only Wechat seems to have cracked the code to creating an apps-within-an-app ecosystem. Can AI take it to the rest of the world?

Article Link
Image of the article
Debanjali Biswas

Why is Cognizant so keen to list in India at the worst possible time?

The IT services firm is seeking a secondary listing to match the valuation of its Indian rivals. But logistical and regulatory challenges lie in the way

Article Link
Top Subscriber Comments

Wealth managers discover the Northeast—and its millionaires’ BS detector

This is a good read for a region that deserves more coverage and a reminder to the rest of the country that India's wealth is not only in the noisiest/buzziest/loudest parts of the country. // By Rajeev Lala, Ph.D. , Director, S&P Global

View in Story

The private-equity handbook for turning non-profit schools into cash cows

Rarely come across such a write-up, with its rigorous attention to detail, simplicity of explanation and disclosure of how greed has soaked into a sector (such as education). Makes one both sad and upset. // By K C Krishnadas

View in Story

50,000 students walk into India’s farm-reform experiment. Willingly or not

Very interesting article. I think regenerative agriculture is also something that is coming up as an alternative to organic farming. This not only focuses on reducing use of chemical fertilizers and pesticides but also focuses on restoring the natural balance of the soil, through composting, agroforestry and crop rotation. // By Aseema Sulakhe , Analyst, IDH

View in Story

Podcasts

Rohin Dharmakumar

Darwinbox’s Rohit Chennamaneni on leading without a CEO, the ‘show don’t tell’ product mindset, and why resilience beats intelligence

The co-founder on how Darwinbox grew quietly before it grew big

Article Link
Article Image
Rohin Dharmakumar,
Praveen Gopal Krishnan

With Noice, Swiggy picks the 3rd path in quick commerce

Article Link
Image of the article
Rahel Philipose,
Rajiv C N

Meet the fitness warrior: why ordinary professionals are training like elite athletes

In this episode, we unpack the rise of what we are calling the “fitness warrior”. This is a new professional archetype where work follows the same logic as sport: optimise, train, perform.

Article Link
Brady Ng,
Rohin Dharmakumar,
Praveen Gopal Krishnan

Perplexity’s rug pull in India, AI PCs are the new Chromebooks, Deepseek isn’t an AI company

Article Link
Article Image
Snigdha Sharma,
Rachel Varghese

The business of consent behind WhatsApp promotions is up for grabs

As India’s data law kicks in, WhatsApp outreach is getting regulated, and a new compliance market is emerging fast

Article Link

Spotlight

Article Image
Anand Kalyanaraman

Is EPFO the reason your employer isn’t depositing your provident fund?

2
Article Link
Article Image
Nuha Bubere

Wealth managers discover the Northeast—and its millionaires’ BS detector

6
Article Link
Article Image
Atul Krishna

50,000 students walk into India’s farm-reform experiment. Willingly or not

3
Article Link
Article Image
Mutasim Khan

The private-equity handbook for turning non-profit schools into cash cows

26
Article Link
Article Image
D V L S Pranathi

Decathlon tests fashion through grocery-speed quick commerce

1
Article Link

Tech

Debanjali Biswas

Why is Cognizant so keen to list in India at the worst possible time?

The IT services firm is seeking a secondary listing to match the valuation of its Indian rivals. But logistical and regulatory challenges lie in the way

Article Link
Article Image
Suprita Anupam

Why Tonbo wants credibility when its investors are seeking liquidity

Article Link
Image of the article
Arundhati Ramanathan

A $500 million fintech takes a risky swing at a $135 billion NRI money stream

The Sequoia-backed cross-border remittance startup Aspora wants to win over 15 million NRIs at all costs, and it has to decide which cost it wants to bear—regulatory or cross-border realities

2
Article Link
Mrunmayee Kulkarni

Hosur powered India’s EV boom. So why are companies heading to Sambhajinagar?

4
Article Link
Article Image
Paulomi Mehta

Handwritten chaos vs machine order: how AI is splitting India’s judiciary

The Supreme Court’s recent guidelines and a state’s AI mandate hint at a fragmented overhaul—one testing whether tech can cut through decades of procedural drag

Article Link

Visual Stories

Africa wants to emulate India’s startup success. But Africa’s top VC doesn’t want to emulate Indian VCs

Africa wants to emulate India’s startup success. But Africa’s top VC doesn’t want to emulate Indian VCs

The move that helped Persistent Systems avoid Indian IT’s slowdown

The move that helped Persistent Systems avoid Indian IT’s slowdown

The move that helped Persistent Systems avoid Indian IT’s slowdown

The move that helped Persistent Systems avoid Indian IT’s slowdown

The move that helped Persistent Systems avoid Indian IT’s slowdown

The move that helped Persistent Systems avoid Indian IT’s slowdown

Boeing to Wonderchef: Aequs’ disparate clientele tests its manufacturing edge

Boeing to Wonderchef: Aequs’ disparate clientele tests its manufacturing edge

Indian robotics-toy maker Miko is doing what some Silicon Valley ones couldn’t

Indian robotics-toy maker Miko is doing what some Silicon Valley ones couldn’t

Can Duolingo keep India speaking when AI can translate everything?

Can Duolingo keep India speaking when AI can translate everything?

  • Africa wants to emulate India’s startup success. But Africa’s top VC doesn’t want to emulate Indian VCs
    from Africa wants to emulate India’s startup success. But Africa’s top VC doesn’t want to emulate Indian VCs
  • The move that helped Persistent Systems avoid Indian IT’s slowdown
    from The move that helped Persistent Systems avoid Indian IT’s slowdown
  • The move that helped Persistent Systems avoid Indian IT’s slowdown
    from The move that helped Persistent Systems avoid Indian IT’s slowdown
  • The move that helped Persistent Systems avoid Indian IT’s slowdown
    from The move that helped Persistent Systems avoid Indian IT’s slowdown
  • Boeing to Wonderchef: Aequs’ disparate clientele tests its manufacturing edge
    from Boeing to Wonderchef: Aequs’ disparate clientele tests its manufacturing edge
  • Indian robotics-toy maker Miko is doing what some Silicon Valley ones couldn’t
    from Indian robotics-toy maker Miko is doing what some Silicon Valley ones couldn’t
  • Can Duolingo keep India speaking when AI can translate everything?
    from Can Duolingo keep India speaking when AI can translate everything?

Our Writers

Anand Kalyanaraman

Wealth, capital markets

Article Link
Arundhati Ramanathan

Financial services, venture capital

Article Link
Brady Ng

Deep tech, AI/ML, Web3, general China / SE Asia

Article Link
Neha Mehrotra

Neha works on The Ken’s desk out of Delhi. Her previous experience has been a mix, working as a po

Article Link
Seetharaman G

Retail, capital markets

Article Link
All Writers

EV

Article Image
Mrunmayee Kulkarni

Hosur powered India’s EV boom. So why are companies heading to Sambhajinagar?

4
Article Link
Article Image
Mrunmayee Kulkarni

14,000 stalled e-buses. How many agencies does it take to fix them?

4
Article Link
Article Image
Keshav Pransukhka

Bajaj and Ather can’t use the India fix for their China problem

6
Article Link
Article Image
Mrunmayee Kulkarni

India’s e-bus dream is finally coming to life. The power grid can’t keep up

8
Article Link
Article Image
Suprita Anupam

MG Windsor supercharged India’s EV market. Rivals said: Thanks, but no thanks

2
Article Link

Best of 2025

Tanim Mozumder

From the inbox: The Ken’s essential newsletters of 2025

Here are the ones—whether it’s The Nutgraf, Long and Short, or Trade Tricks—that you didn’t expect

Article Link
Article Image
Seema Singh

Stories that took you there: The Ken’s best on-ground reporting of 2025

Article Link
Image of the article
Arundhati Ramanathan

The Ken’s most gifted stories of 2025: What readers shared, and why it mattered

Here are the stories that our subscribers read and shared the most in 2025

Article Link
Sumit Chakraborty

The Ken’s best interviews of 2025: Conversations that made sense of an uncertain year

Article Link
Article Image
Snigdha Sharma

The Ken listens: The podcast episodes people talked about in 2025

Here are some of the episodes—across our six different podcasts—that listeners loved

Article Link

EVERYTHING ELSE

MICA

Article Image

Fly me to the moon—and back, despite PSLV failures

Article Link

Why the new education bill is the opposite of what India needs

Article Link

‘India missed one robotics bus. The next one is still catchable’

Article Link

The fine print of a growing nation, 2025 edition

Article Link

India’s AI still doesn’t speak India. Can it?

Article Link

Trade Tricks

Article Image

Jiomart’s quick-commerce mystery

Article Link

New Dmart CEO wants to borrow a leaf from Unilever’s playbook

Article Link

Deepinder Goyal learns the cost of ‘going direct’

Article Link

Trade Tricks in 2025: Caution, competition, comebacks

Article Link

E-commerce still spends on marketing. It’s just getting picky

Article Link

Long and Short

Article Image

Chatter and clatter around TCS’ AI play

Article Link

Why Indigo would annoy flyers and not investors

Article Link

Siddhartha Bhaiya’s untimely passing

Article Link

The market highlights of 2025

Article Link

Bigness = big rewards in India’s stock market

Article Link

Ka-Ching!

Article Image

UPI’s credit fix finds the right timing

Article Link

The fixed deposit deserves a Budget break…

Article Link

Amazon Pay is treading the road not taken by Google Pay

Article Link

The year that was Ka-Ching!: Banks, Bills, and the Bullion

Article Link

Rupee on a free fall. What would you take: red pill or blue pill?

Article Link

First Principles

Article Image

Congruence

Article Link

Why we join companies but leave teams

Article Link

The January Chasm

Article Link

The Seasons of First Principles

Article Link

Null state

Article Link
Newsletters
  • Trade Tricks
  • Long and Short
  • Make India Competitive Again
  • Ka-Ching!
  • Two By Two
  • First Principles
  • The Collection
  • 90,000 Hours
  • Podcasts
    • Two By Two
    • Zero Shot
    • First Principles
    • 90,000 Hours
    • Daybreak
    • Make India Competitive Again
Columns
  • Zero Shot
Topics
  • Startups
  • Fintech
  • Financial services
  • Saas
  • Careers
  • Food delivery
  • E-commerce
  • Retail
  • FMCG
  • Venture Capital
  • Public policy
  • Mobility
  • Climate
  • B2B
  • OTT
  • Media
  • Education
  • Healthcare
  • Big tech
  • Manufacturing
  • Smartphones
Companies
  • Byjus
  • Amazon
  • Reliance
  • Instagram
  • Nykaa
  • Shopee
  • Jio
  • Dunzo
  • Softbank
  • Uber
  • Flipkart
  • Ola
  • Google
  • GoJek
  • Swiggy
  • Zomato
  • Netflix
  • Bharti Airtel
  • Apple
  • Razorpay
  • Facebook
  • Phonepe
  • Grab
  • Hotstar
  • Paytm
  • Tiger Global
  • SEBI
  • WhatsApp
  • TRAI
  • RBI
  • Sequoia Capital
  • Tata
  • Amazon Prime
  • Cred
  • Airtel
  • Reliance Industries
  • Microsoft
  • Youtube
  • Unacademy
  • Bigbasket
  • Niti Aayog
  • HDFC Bank
  • Xiaomi
  • ICICI Bank
  • Walmart
  • NPCI
  • Reliance Jio
  • Pharmeasy

Delivering sharp, original, insightful, analytical journalism about business and start-ups across India since 2016.

Subscribe
  • All Stories
  • Visual Stories
  • Newsletters
  • Podcasts
  • Columns
  • Events
  • About Us
  • Team
  • Culture
  • Careers
  • Help
  • Blog
  • Write For Us
  • Guest Writers
Subscriptions
  • Individual Subscriptions
  • Corporate Subscriptions
  • Campus Subscriptions
  • Gift a Subscription
  • 24-Learning The Ken Learning
Follow Us
Download The Ken App
Android Apple
Terms & Conditions • Privacy

© 2025 Kenrise Media Private Limited. all rights reserved

Footer Masthead
Logo of The Ken

Sign up for your free account

Welcome

Login in to your account

Expand Icon Continue with Google

OR

By continuing, you agree to our Terms of Service and Privacy Policy

We've sent a 6-digit code to  [email protected]

Haven’t received it?

Resend OTP

00:00

Having trouble logging in to your account?
Write to us at [email protected]. We'll check and revert.

You can also continue with your password

Complete Signup
Loading...

Signing you in

You’re in!
Welcome to The Ken!

Read my first story Read my first story
In just a few minutes, you will receive an email with a list of stories you can read instantly. Please enter your name below to help us address you correctly.

Did you know? You don't need to enter OTP everytime on our app.
Install now by scanning the QR code below

QR Code for iOS app
QR Code for iOS app

Did you know? You don't need to enter OTP everytime on our app.

QR Code for iOS app
QR Code for iOS app
Account successfully created
This link has expired

Click here to try again

Introducing The Ken's brand-new app. Install now by scanning the QR code below

QR Code for iOS app
QR Code for iOS app

Introducing The Ken's brand-new app. Install now.

QR Code for iOS app
QR Code for iOS app
You are already logged in from two devices

We allow only two web login sessions (desktop browser or mobile browser) per subscriber, and you have reached your maximum session limit. If you click continue, you will be logged out on all the other devices.

Thanks! Logging you in

“There's no greater gift than thinking that you had some impact on the world, for the better.”
– Gloria Steinem

You are already logged in from two devices

We allow only two web login sessions per subscriber, and you have reached your maximum session limit. If you click continue, you will be logged out on all the other devices.

Account successfully created

Thank you for visiting. Before you go, here’s a chance to read some of our best stories.

We have handpicked and unlocked some of our original and insightful stories for you to enjoy. Enter your email address to receive them directly in your inbox.

OR

  Login with Google

Our anti-piracy system has flagged your account for suspicious activity and has temporarily paused your account. This may happen due to a number of reasons.


If you think that this was done in error, please get in touch with us at [email protected].