Deepinder Goyal and Navil Noronha: a study in contrasting exits
And what that says about how far Eternal can push its norm-defying acts
The Ken Podcast
AI’s paperclip problem finally rears its head
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Welcome back to Zero Shot, where Rohin, Praveen, and Brady discover new ideas and interpretations of the latest developments in artificial intelligence.
This week, Rohin wonders what the threats are in our regular usage of AI tools and platforms. Conventional ways of safeguarding against exploits work to an extent, but new vectors are emerging for those who are criminally inclined.
Brady encounters an ad for Anthropic’s Claude in one of the least likely of places, then examines how the company is creating scarcity around its infinitely scalable product. What appears to be a play to cast Claude as a premium consumer product is an inverse of OpenAI and Perplexity’s strategies, but could also be a move to protect its enterprise margins.
Finally, Praveen looks at an OpenAI collaboration that enables Phonepe’s users to create images, seek career advice, get healthy recipes, receive astrological readings, and more. This could be a lead-in to one specific integration that matters much more to Phonepe, but it isn’t clear whether users are willing to share their financial data if it happens.
Zero Shot’s cover art is generated using AI. Everything else is made by humans.
We love hearing from our listeners! Send your critiques, suggestions, and ideas to [email protected], or write to us just to say hi.
Additional Reading:
Human behavior is an intuition-pump for AI risk
https://invertedpassion.com/human-behavior-is-an-intuition-pump-for-ai-risk/
AI and the paperclip problem
https://cepr.org/voxeu/columns/ai-and-paperclip-problem
AI status symbols are popping up everywhere
https://www.businessinsider.com/ai-status-symbols-openai-anthropic-cursor-2025-10
Alexa, Siri, Netflix, Tiktok, ChatGPT, Claude—they all “feel like AI” to consumers
https://menlovc.com/perspective/2025-the-state-of-consumer-ai/
At a major AI conference, one startup got voted most likely to flop
https://www.businessinsider.com/at-an-ai-conference-attendees-were-asked-which-startup-they-would-short-2025-11
Live skydiving with Google Glass
https://www.youtube.com/watch?v=hxmbbtuRszA
PhonePe Announces Strategic Collaboration with OpenAI to Bring ChatGPT to Indian Users at Scale
https://www.phonepe.com/press/phonepe-announces-strategic-collaboration-with-openai-to-bring-chatgpt-to-indian-users-at-scale/
And what that says about how far Eternal can push its norm-defying acts
The Walmart-backed company commands nearly half of India’s digital-payments landscape. But its financials trail its smaller, listed rival
As the logistics firm plans to pour IPO money into new warehouses and long leases, incumbents are squeezing returns from assets they locked in when land was cheaper, and rents were lower
The Ken has learnt that the Centre is holding deeper discussions on allowing private schools to run as for-profit entities to encourage transparency and long-term steady growth
A complex system with feedback loops that pulls us towards a future we imagine possible
Private labels meet brand ambition
So far, only Wechat seems to have cracked the code to creating an apps-within-an-app ecosystem. Can AI take it to the rest of the world?
The IT services firm is seeking a secondary listing to match the valuation of its Indian rivals. But logistical and regulatory challenges lie in the way
The co-founder on how Darwinbox grew quietly before it grew big
In this episode, we unpack the rise of what we are calling the “fitness warrior”. This is a new professional archetype where work follows the same logic as sport: optimise, train, perform.
As India’s data law kicks in, WhatsApp outreach is getting regulated, and a new compliance market is emerging fast
The IT services firm is seeking a secondary listing to match the valuation of its Indian rivals. But logistical and regulatory challenges lie in the way
The Sequoia-backed cross-border remittance startup Aspora wants to win over 15 million NRIs at all costs, and it has to decide which cost it wants to bear—regulatory or cross-border realities
The Supreme Court’s recent guidelines and a state’s AI mandate hint at a fragmented overhaul—one testing whether tech can cut through decades of procedural drag
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