The Ken is looking for original, analytical and skilfully-narrated pieces—we’re big on granularity, on data, on counter-intuitive insights and on extensive reporting.

We have over 40,000 paying subscribers—many of whom are CXOs, industry leaders/decision makers at major corporations, students and faculty at elite B-schools around the world. These are the sort of dedicated readers your story will reach.

In terms of subject matter, we’ve been sharply focussed on select sectors-technology (spanning fintech, Big Tech, SaaS, and telecom), startups (EVs, food tech, etc), science, healthcare, retail, and education across India. And how policy shapes these sectors.

We’re open to business stories from outside these areas, but the bar will be very high (meaning they cannot be ‘incremental’ stories).

While we will allow our writers, whether staff or contributors, to rely on their own style while telling stories, all The Ken stories share the following traits: fact-based, reported, analytical, with a sharp point of view. We require evidence for every claim made in the story. The idea is to also look beyond the past and present, and tell readers where things are headed.

Our stories are not limited to the written word. We welcome multimedia and data visualisations-led stories as well. Our preferred story length is 1500-2200 words.

In the unlikely event that we find the article to be unacceptable for publication, we will pay a 25% kill fee. The writer will warrant to us that she is the sole creator/author of the story; that it does not plagiarise the work of a third party or violate any proprietary or legal rights of a third party; and that nothing in the story is libellous or obscene.