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Campus Subscriptions

Transform your classrooms by merging theory with ground reality

Make sense of companies, sectors, and emerging trends in India with our sharp, focused, and deeply reported stories, newsletters, and podcasts

Trusted by top B-schools across the world

Business journalism doesn’t have to be boring
Our stories aren't just deeply reported and analysed. They are told using striking visuals and a compelling, gripping, and interesting narrative

How Rajkot derailed Hyundai’s $3 billion IPO

7 min read

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Airtel and Jio won’t touch this 5G goldmine. So why is BSNL stepping in?

7 min read

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Who stands to gain the most from Jio Financial’s US$4.3B lease deal? Hint: Not Jio Financial

7 min read

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Jindal Law School shook up legal studies like ISB did management. Its ex-profs are doubling down on the disruption

7 min read

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Airtel and Jio won’t touch this 5G goldmine. So why is BSNL stepping in?

7 min read

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How Rajkot derailed Hyundai’s $3 billion IPO

7 min read

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Jindal Law School shook up legal studies like ISB did management. Its ex-profs are doubling down on the disruption

7 min read

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Who stands to gain the most from Jio Financial’s US$4.3B lease deal? Hint: Not Jio Financial

7 min read

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“I find The Ken to be a thoughtful business publication. Your work fills a much needed gap by focusing on depth rather than sensationalism. I find the long form articles and newsletters insightful and thought provoking. I am not much of a podcast junkie but hope to get to listening to episodes of the Two by Two podcast soon.”

Sripad

ISB

“The Ken is a business media house which provides an overview of the happenings in Asian business, in a digestible package I can read while commuting, or between tasks.”

Jaskirat

SPJIMR

“A very different approach to journalism, business and otherwise. The depth of the research, the way the articles are structured, and that you (The Ken) at times, take a position about the subject makes you stand out.”

Satyajeet

ISB

“I really like the fact that there are only 2 well written articles per day including the newsletters. It goes in depth. I primarily follow The Ken because it has FMCG and E-Commerce News as part of Trade Tricks. I want to make a career in this industry so it is super helpful to read them apart from the regular articles we get.”

Saikiran

SPJIMR

Augment your classroom with a high-quality resource

The Ken places a lot of emphasis on not just breaking the news, which we often do, but also on the implications for the larger ecosystem and individual company strategies. This is what makes us immensely valuable from an academic point of view, and why India’s top institutions remain some of our most loyal subscribers

IIM Bangalore

IIM Ahmedabad

IIM Calcutta

ISB

IIM Lucknow

IIM Udaipur

IIM Kozhikode

IIM Indore

IIM Amritsar

SPJIMR

XLRI

IIT M

FMS

IIT Roorkee

MDI

IMT Delhi

Nalsar

IIM Bangalore

IIM Ahmedabad

IIM Calcutta

ISB

IIM Lucknow

IIM Udaipur

IIM Kozhikode

IIM Indore

IIM Amritsar

SPJIMR

XLRI

IIT M

FMS

IIT Roorkee

MDI

IMT Delhi

Nalsar

IIM Bangalore

IIM Ahmedabad

IIM Calcutta

ISB

IIM Lucknow

IIM Udaipur

IIM Kozhikode

IIM Indore

IIM Amritsar

SPJIMR

XLRI

IIT M

FMS

IIT Roorkee

MDI

IMT Delhi

Nalsar

Offer concrete, contemporary examples to explain abstract concepts

An average article is around 2,500–3,000 words, and is often supported by detailed financial statements, data, and infographics. Our stories, newsletters, and podcasts often act as learning and research material in universities, and are used to illustrate the practical applications of theoretical frameworks

Rapido is done just being a bike-taxi app. It’s dead set on becoming the next Ola

7 min read

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Zomato is flush with funds. Why is it still raising Rs 8,500 cr?

7 min read

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The real quick-commerce race is playing out among real-estate brokers

7 min read

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Amazon and Samara Capital turn the Dmart model on its head to fix their supermarkets

7 min read

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“The Ken has proven naysayers wrong by successfully running a digital news publication on a pure-subscription business model in India. They have shown that discerning readers are willing to pay for well-researched, well-written, in-dept news articles.”

Kiran Mazumdar Shaw

Executive Chairperson, Biocon Limited

“I enjoy reading The Ken because it is informative, the articles are well researched, well written, without the spin and bias. I admire The Ken team for their dedication to getting closer to the true picture.”

Hari Buggana

Chairman and MD, InvAscent

“Transparent, Honest, Detailed. To me, The Ken has been this since the day I subscribed to them. The research that they put into each story and the way it is presented is thoroughly interesting. Personally, I’ve always had a great time interacting with the publication and reading the stories.”

Harshil Mathur

CEO and Co-Founder, Razorpay

“As a designer, it’s easy to get lost in the craft of building products. As a business owner however, keeping up with a rapidly changing landscape is key to saying relevant. The Ken doesn’t just help me stay on top of what’s happening in India(and beyond), but makes it fun to do so.”

Rahul Gonsalves

Co-founder and CEO, Obvious Ventures

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FAQs

Yes. This is a campus-wide subscription meant for either a department or the entire campus. This can be purchased and managed by the campus administrators. We also offer student discounts for individual students.

Yes. We do offer a one-month free trial for campuses, post which you can make the decision to purchase. You can write to us at [email protected] with your request for a trial.

No. A campus subscription to The Ken will get you access to all our stories on technology, business, startups, healthcare, science and more. This is relevant to students across disciplines and will prepare them as they begin their careers.

Yes. Campus subscriptions over email are restricted to a single email domain. However, if your campus has more than one domain, you can choose an IP subscription. Write in to us at [email protected] and we’ll work it out for you.