Tell trustworthy business narratives in a compelling way

We are The Ken’s training & development platform that trains companies and leaders in Journalistic Storytelling.

Today’s customers are smart, so salespeople need to be smarter

Cold calling, long pitches, and asking for customers' time are dead. Today’s customers know what they want and don’t have the time to listen to salespeople. What then can a salesperson offer?

Read more Today’s customers are smart, so salespeople need to be smarter

With Noice, Swiggy picks the 3rd path in quick commerce

Private labels meet brand ambition

LISTEN TO THE TWO BY TWO
With Noice, Swiggy picks the 3rd path in quick commerce

Narratives eat data for breakfast

Even painstakingly collected data, built into scientific models using sophisticated programming languages or appropriate algorithms, does not improve business outcomes. The best decisions are actually founded on the narratives culled out from that data

Read more Narratives eat data for breakfast
The end of the beginning

The universe functions like a clock—a time to build up, a time to break down

READ THE LATEST EDITION OF THE NUTGRAF
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Customers care about brands when brands care about their stories

A subsidiary of Fortum, the Finnish clean energy major, enrolled in The Ken’s exclusive and customised business storytelling programme as part of their rebranding exercise.

READ OUR LATEST CASE STUDY
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Journalistic Storytelling is a vital skill for the leaders of tomorrow. They just don’t know it yet

The Ken completed the training of 100 senior leaders from high-growth Indian companies last month. All of them had one learning objective in common: to earn deeper trust from all their audiences, from teammates to customers

Read more

Tell trustworthy business narratives in a compelling way

Convince your audience using information, story structure, and opinion—without sacrificing your truth

Narratives eat data for breakfast

Even painstakingly collected data, built into scientific models using sophisticated programming languages or appropriate algorithms, does not improve business outcomes. The best decisions are actually founded on the narratives culled out from that data

Read more Narratives eat data for breakfast
The end of the beginning

The universe functions like a clock—a time to build up, a time to break down

READ THE LATEST EDITION OF THE NUTGRAF
Image of lines with gradient
Customers care about brands when brands care about their stories

A subsidiary of Fortum, the Finnish clean energy major, enrolled in The Ken’s exclusive and customised business storytelling programme as part of their rebranding exercise.

READ OUR LATEST CASE STUDY
Image of lines with gradient

Today’s customers are smart, so salespeople need to be smarter

Cold calling, long pitches, and asking for customers' time are dead. Today’s customers know what they want and don’t have the time to listen to salespeople. What then can a salesperson offer?

Read more Today’s customers are smart, so salespeople need to be smarter

With Noice, Swiggy picks the 3rd path in quick commerce

Private labels meet brand ambition

LISTEN TO THE TWO BY TWO
With Noice, Swiggy picks the 3rd path in quick commerce
Journalistic Storytelling is a vital skill for the leaders of tomorrow. They just don’t know it yet

The Ken completed the training of 100 senior leaders from high-growth Indian companies last month. All of them had one learning objective in common: to earn deeper trust from all their audiences, from teammates to customers

Read more

Leaders across business and organisations asked us how we craft complex, factual stories that are still interesting and compelling. So we decided to enroll a few ambitious teams and show them how. Now, we conduct customised, curated programs centred around practice and feedback for a few teams every quarter.

Led by practitioners and leaders from The Ken

Portrait Image of Ruhi Kandhari

Ruhi Kandhari

Trainer & Head, The Ken Learning

Over 10 years of combined experience in business reporting, research-based writing, data journalism, and corporate training

Writes Inciting Incident, a weekly newsletter that decodes the big business narratives around us

M.Sc. in Development Studies, London School of Economics, 2012

More about Ruhi
Portrait Image of Praveen Gopal Krishnan

Praveen Gopal Krishnan

Trainer and COO, The Ken

Over a decade of combined experience leading product development, business teams, and conducting workshops

Writes The Nutgraf, India's leading business and technology newsletter, which helps readers understand what businesses are doing in a way they can never forget using a combination of visual frameworks, historical events, anecdotes, and even fables

MBA in Marketing and Strategy, Indian Institute of Management-Bangalore, 2011

More about Praveen
Portrait Image of Rohin Dharmakumar

Rohin Dharmakumar

Trainer and CEO, The Ken

Co-founded and leads India's first subscribers-only business journalism product—The Ken—as a writer, mentor, and business leader

Hosts India’s best-known entrepreneurs and leaders for authentic and insightful conversations every fortnight in his podcast—First Principles

MBA in Marketing and Information Systems, Indian Institute of Management-Calcutta, 2001

More about Rohin

Our programs

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Based on your team’s needs

What works for one team does not work for another

Customised for teams

Practice over theory

Exercises are custom designed for each role, function, and sector

We live and breathe stories

The trainers are practitioners themselves and offer 1:1 guidance

Narrative Thinking for Leadership Transformation

A bespoke curriculum designed after conducting diagnostic interviews and surveys for leaders and practitioners, by leaders and practitioners


Led by Rohin Dharmakumar and Praveen Gopal Krishnan

Program for Leadership Transformation More details
Program for Leadership Transformation

Narrative Thinking for Emerging Leaders

An immersive, practice-oriented, customised program in everyday business storytelling—for stakeholders who want to build a strategic narrative.


Led by Praveen Gopal Krishnan and Ruhi Kandhari

Program for Leadership Transformation
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Program for Leadership Transformation

Narrative Thinking for Specialised Teams

This program is designed for teams that work in one specific field like Data, Sales, Marketing, or Product and is focused on applying storytelling to achieve business outcomes


Led by Ruhi Kandhari

Program for Emerging Leaders
200+

Professionals trained

More details
Program for Specialised Teams

Not sure which one is right for you?

Talk to us