Learning
We are The Ken’s training & development platform that trains companies and leaders in Journalistic Storytelling.
Cold calling, long pitches, and asking for customers' time are dead. Today’s customers know what they want and don’t have the time to listen to salespeople. What then can a salesperson offer?
Private labels meet brand ambition
LISTEN TO THE TWO BY TWO
Even painstakingly collected data, built into scientific models using sophisticated programming languages or appropriate algorithms, does not improve business outcomes. The best decisions are actually founded on the narratives culled out from that data
We feel that we do not present the data and the story appropriately to our stakeholders. Whether it is investors, shareholders, and independent directors. Usually, we have too much data, our thoughts are too dense, and the communication is full of jargon. Our objective is to learn to present the data in a powerful, simple, and appealing fashion.
I am thinking about how to apply some of them to my next report already. The overall flow and sub-sections of the workshop were good. The pace was perfect—not too fast, not too slow. I loved that the team brought the learnings alive through various examples like AirBnB, Nike, Jeff Bezos, Tesla, etc. Honestly, I didn't realize how time flew by. It was a very engaging workshop.
Participant’s feedback
The recently-listed data analytics company enrolled its leaders in a storytelling learning programme with The Ken. Now, they are empowering their teams with a skill everyone needs.
Read the case studyA venture that works with startups, corporates, and universities in India and Switzerland enrolled its leaders in The Ken’s Narrative Thinking Programme. Now, they have a greater vision, a more ambitious role, and a deeper connection with their audiences.
Read the case studyTeams from three organisations—ITC, Prescience Decision Solutions and Sight and Life—enrolled in The Ken’s Narrative Workshops to learn data storytelling. They always believed in the power of data, but they were still surprised by what a data story can do.
Read the case studyThe workshops resonated in a number of ways. We could think of structuring our observations, which we do in our daily work. It was important as most of our time is spent clarifying our own thoughts and we sometimes fail to bring the audience on the same page.
Participant’s feedback
The learnings that resonated with me were that the audience doesn't care, feelings are more important than thoughts, what makes a storyteller special is who they are and what they believe, and structure each story using three acts: Set-up, conflict and resolution.
Participant’s feedback
I will likely apply learning from these sessions every time I write. Further, the storytelling templates, some of the best practices, the breakout sessions and the learning from practitioners were amazing.
Participant’s feedback
No two Narrative Workshops can ever be the same because no two teams, businesses, or problem statements are the same. Therefore, customising the curriculum and balancing theory with practice is a consistent practice at The Ken's Narrative Thinking Programme.
Read the case studyOver the last two years, The Ken worked with teams across 15 companies to solve their problems using our exclusive curriculum for business storytelling.
Read the case studyFortum Charge & Drive India, a subsidiary of Fortum, the Finnish clean energy major, enrolled in The Ken’s exclusive and customised business storytelling programme as part of their rebranding exercise.
Read the case studyIt has been a great opportunity to understand the value of storytelling. In fact I was more focusing on customers' problems and solutions. However, I have learned that storytelling starts with “Who I am” and then identifies problems and provides solutions. I think it will help me understand my customers better personally and professionally, and pitch myself and my products accordingly.
Participant’s feedback
Very nicely executed session. I am much more aware of the way I used to communicate with my team and how I can change to improve it. The learnings of the session will help my team and me to better craft product communication specifically towards new launches and drive adoption.
Participant’s feedback
These researchers constantly feel that their work is not recognised. We need to get rid of that. We want to instil that it’s okay to be different and do it differently. The researchers want to learn how to break the rules and where not to break the rules. The constraint is that these papers and decks are things they need to work on their own, even without the presenter, which is why there is a lot of content and details that make the content very dense.
Thank you team The Ken for conducting the workshop on ‘narrative thinking’ for our leadership team. Curating business narratives is increasingly becoming an essential skill for leaders, and this workshop was a definite step up for all of us! Praveen Gopal Krishnan and Ruhi Kandhari—brilliant work!
Shivam Puri
CEO, Cipla Health
The workshop was good. Some past bad experiences would have been avoided if I had learnt this earlier. The way to put the hero and mentor was eye-opening and would make us rethink on the way we present information. The entire program is a new experience of learning and unlearning.
Participant’s feedback
The universe functions like a clock—a time to build up, a time to break down
READ THE LATEST EDITION OF THE NUTGRAF
A subsidiary of Fortum, the Finnish clean energy major, enrolled in The Ken’s exclusive and customised business storytelling programme as part of their rebranding exercise.
READ OUR LATEST CASE STUDY
The Ken completed the training of 100 senior leaders from high-growth Indian companies last month. All of them had one learning objective in common: to earn deeper trust from all their audiences, from teammates to customers
Read moreConvince your audience using information, story structure, and opinion—without sacrificing your truth
Even painstakingly collected data, built into scientific models using sophisticated programming languages or appropriate algorithms, does not improve business outcomes. The best decisions are actually founded on the narratives culled out from that data
The universe functions like a clock—a time to build up, a time to break down
READ THE LATEST EDITION OF THE NUTGRAF
A subsidiary of Fortum, the Finnish clean energy major, enrolled in The Ken’s exclusive and customised business storytelling programme as part of their rebranding exercise.
READ OUR LATEST CASE STUDY
Cold calling, long pitches, and asking for customers' time are dead. Today’s customers know what they want and don’t have the time to listen to salespeople. What then can a salesperson offer?
Private labels meet brand ambition
LISTEN TO THE TWO BY TWO
We feel that we do not present the data and the story appropriately to our stakeholders. Whether it is investors, shareholders, and independent directors. Usually, we have too much data, our thoughts are too dense, and the communication is full of jargon. Our objective is to learn to present the data in a powerful, simple, and appealing fashion.
I am thinking about how to apply some of them to my next report already. The overall flow and sub-sections of the workshop were good. The pace was perfect—not too fast, not too slow. I loved that the team brought the learnings alive through various examples like AirBnB, Nike, Jeff Bezos, Tesla, etc. Honestly, I didn't realize how time flew by. It was a very engaging workshop.
Participant’s feedback
The recently-listed data analytics company enrolled its leaders in a storytelling learning programme with The Ken. Now, they are empowering their teams with a skill everyone needs.
Read the case studyA venture that works with startups, corporates, and universities in India and Switzerland enrolled its leaders in The Ken’s Narrative Thinking Programme. Now, they have a greater vision, a more ambitious role, and a deeper connection with their audiences.
Read the case studyTeams from three organisations—ITC, Prescience Decision Solutions and Sight and Life—enrolled in The Ken’s Narrative Workshops to learn data storytelling. They always believed in the power of data, but they were still surprised by what a data story can do.
Read the case studyThe workshops resonated in a number of ways. We could think of structuring our observations, which we do in our daily work. It was important as most of our time is spent clarifying our own thoughts and we sometimes fail to bring the audience on the same page.
Participant’s feedback
The learnings that resonated with me were that the audience doesn't care, feelings are more important than thoughts, what makes a storyteller special is who they are and what they believe, and structure each story using three acts: Set-up, conflict and resolution.
Participant’s feedback
I will likely apply learning from these sessions every time I write. Further, the storytelling templates, some of the best practices, the breakout sessions and the learning from practitioners were amazing.
Participant’s feedback
No two Narrative Workshops can ever be the same because no two teams, businesses, or problem statements are the same. Therefore, customising the curriculum and balancing theory with practice is a consistent practice at The Ken's Narrative Thinking Programme.
Read the case studyOver the last two years, The Ken worked with teams across 15 companies to solve their problems using our exclusive curriculum for business storytelling.
Read the case studyFortum Charge & Drive India, a subsidiary of Fortum, the Finnish clean energy major, enrolled in The Ken’s exclusive and customised business storytelling programme as part of their rebranding exercise.
Read the case studyIt has been a great opportunity to understand the value of storytelling. In fact I was more focusing on customers' problems and solutions. However, I have learned that storytelling starts with “Who I am” and then identifies problems and provides solutions. I think it will help me understand my customers better personally and professionally, and pitch myself and my products accordingly.
Participant’s feedback
Very nicely executed session. I am much more aware of the way I used to communicate with my team and how I can change to improve it. The learnings of the session will help my team and me to better craft product communication specifically towards new launches and drive adoption.
Participant’s feedback
These researchers constantly feel that their work is not recognised. We need to get rid of that. We want to instil that it’s okay to be different and do it differently. The researchers want to learn how to break the rules and where not to break the rules. The constraint is that these papers and decks are things they need to work on their own, even without the presenter, which is why there is a lot of content and details that make the content very dense.
Thank you team The Ken for conducting the workshop on ‘narrative thinking’ for our leadership team. Curating business narratives is increasingly becoming an essential skill for leaders, and this workshop was a definite step up for all of us! Praveen Gopal Krishnan and Ruhi Kandhari—brilliant work!
Shivam Puri
CEO, Cipla Health
The workshop was good. Some past bad experiences would have been avoided if I had learnt this earlier. The way to put the hero and mentor was eye-opening and would make us rethink on the way we present information. The entire program is a new experience of learning and unlearning.
Participant’s feedback
The Ken completed the training of 100 senior leaders from high-growth Indian companies last month. All of them had one learning objective in common: to earn deeper trust from all their audiences, from teammates to customers
Read moreLeaders across business and organisations asked us how we craft complex, factual stories that are still interesting and compelling. So we decided to enroll a few ambitious teams and show them how. Now, we conduct customised, curated programs centred around practice and feedback for a few teams every quarter.
Over 10 years of combined experience in business reporting, research-based writing, data journalism, and corporate training
Writes Inciting Incident, a weekly newsletter that decodes the big business narratives around us
M.Sc. in Development Studies, London School of Economics, 2012
More about Ruhi
Over a decade of combined experience leading product development, business teams, and conducting workshops
Writes The Nutgraf, India's leading business and technology newsletter, which helps readers understand what businesses are doing in a way they can never forget using a combination of visual frameworks, historical events, anecdotes, and even fables
MBA in Marketing and Strategy, Indian Institute of Management-Bangalore, 2011
More about Praveen
Co-founded and leads India's first subscribers-only business journalism product—The Ken—as a writer, mentor, and business leader
Hosts India’s best-known entrepreneurs and leaders for authentic and insightful conversations every fortnight in his podcast—First Principles
MBA in Marketing and Information Systems, Indian Institute of Management-Calcutta, 2001
More about Rohin
What works for one team does not work for another
Exercises are custom designed for each role, function, and sector
The trainers are practitioners themselves and offer 1:1 guidance
A bespoke curriculum designed after conducting diagnostic interviews and surveys for leaders and practitioners, by leaders and practitioners
Led by Rohin Dharmakumar and Praveen Gopal Krishnan
Trained 150+ leaders across India’s most ambitious organisations
An immersive, practice-oriented, customised program in everyday business storytelling—for stakeholders who want to build a strategic narrative.
Led by Praveen Gopal Krishnan and Ruhi Kandhari
“I enjoyed the programme and I am consciously making an effort to convert this learning into a habit of storytelling. Kudos to team The Ken, particularly PGK and Ruhi.”
Awadhesh Jha, Executive Director, GLIDA (earlier Fortum)
“The top-of-the-funnel to bottom-of-the-funnel conversion that used to take six months has now been halved.”
Sunder Balakrishnan, Supply Chain Analytics Leader at LatentView Analytics
“The way to put the hero and mentor was eye-opening and would make us rethink on the way we present information. The entire program is a new experience of learning and unlearning.”
Participant feedback
This program is designed for teams that work in one specific field like Data, Sales, Marketing, or Product and is focused on applying storytelling to achieve business outcomes
Led by Ruhi Kandhari
More details