Deepinder Goyal and Navil Noronha: a study in contrasting exits
And what that says about how far Eternal can push its norm-defying acts
The Ken Podcast
Indian apps are bypassing Google Play rules to track other apps on your phone—in real time. The result: a rising tide of data breaches
In March this year, a software developer that goes by Pea Bee online published a blog rather ominously titled ‘Everyone knows all the apps on your phone’.
He found that several Indian app-based startups are flouting rules of Google Play—Android’s app store—to access people’s data. In particular, some apps use a workaround to scrutinise the names and usage patterns of other apps on people’s phones. In real time.
Now, the fact that apps have a lot of your data may not be a surprise to you. We’ve been pretty cavalier about our data for some time now. Remember Digi Yatra?
But the scary thing is that Indian companies are equally nonchalant about the user data they collect. The result? Data-security breaches have been on the rise.
So what is a data conscious Indian customer to do?
Tune in.
*This episode was originally published on May 13 2025.
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