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From product tags to affiliate links, Youtube Shopping handles all of it—leading to 40% of eligible creators using it within a year
The 800-pound gorilla of Indian streaming wants to go where its rivals fear to tread: bite-sized videos
Over 10,000 paid influencers help politicians campaign through 2.5 million social-media accounts by spreading their agenda incognito
The Indian government’s apparent flip-flop on social-media platforms monitoring misinformation raises more questions than it answers
Sex-ed and news content creators are under fire. Their reach, discoverability, and income are taking a hit. All thanks to social-media platforms curbing the wild west of content
Doctors, nutritionists, and other experts battle misinformation about food and health, but breaking this vicious cycle is tough
Nationwide groups exploit big-tech platforms to defraud users, while regulations fall short and self-governance continues
The income of content creators in smaller Indian cities has fallen by nearly half since homegrown short-video apps revoked exclusive contracts with them in late 2022
In his four years, Meta made a US$5.7B investment in Jio Platforms, added ~300M Instagram users, and grew ad revenue by 7X. But it also fell afoul of lawmakers and the antitrust regulator
With its newest offering, Minis, the foodtech major wants to leverage its 25 million users to pitch online storefronts to small brands. But, while it may have solved for discovery, Swiggy still has a lot to fix on the logistics front.
As the pandemic changed the nature of work, professional networking platform LinkedIn had to change itself, too. Like its other social media peers, it’s now doubling down on India’s Rs 900 crore (US$113 million) creator economy and striving for a new identity
ShareChat’s recent acquisition of MX TakaTak makes Moj the largest short video platform in India. Even with nearly 100M users more than its nearest rival, though, Moj still needs to solve for quality, curation, and variety of content, all of which will determine its ability to actually make money
Twitter has hit saturation in its two biggest markets—US and Japan. To reach the lofty goals set by former CEO Jack Dorsey, it will need to lean heavily on India—a market it has long deprioritised. With its India revenues barely growing over the past few years, Twitter is now taking drastic measures
Facebook struck gold when TikTok was forced out of India. But its winning formula for Instagram Reels, which sees upwards of six million videos uploaded daily, is now a narrative that exerts an outsized influence on India’s short video space
WhatsApp Business—Facebook-owned WhatsApp's app for businesses—should've seen a surge during Covid as more customers choose to buy online. But in India, retailers on WhatsApp often prefer the regular consumer-facing app. Or, at least, they find themselves resorting to it
Armed with data from mobile app analytics firms Apptopia and AppsFlyer, The Ken takes a closer look at TikTok, Zoom, Facebook, Grab, Agoda, and a bunch of new games that have recently made their way into phones in the region
One hour more than the global average. That's how much screen-time most people living in Southeast Asia get. The data reveals a fair bit: Facebook frenzy, a Chinese dark horse, Grab's stronghold, and more
China’s Bytedance, the most-valued startup globally, is laying the groundwork for an edtech invasion of India. From hosting events to wooing edtech content creators, Bytedance’s emissary TikTok is leaving no stone unturned
It has only been months since the much-loved Chinese app faced a ban for pornography. Since then, TikTok has been trying to damage control while upping its brand advertising game. But it's not all that easy
For a social media company that has close to 294 million users in India, the largest user base in the world, few seem to know the scale of Facebook’s operations in the country. Fewer still are certain if whatever little they know is correct. Knowledge plummets even further; nobody is actually quite sure of the size of the overall digital advertising market
There's a clamour for no-fuss cacti and succulent plants among urban Indian millennials. But while these spots of green are welcome in shrinking spaces, collective demand for them may not be without thorns
Have Facebook’s recent troubles over data leaks and breaches opened up an opportunity for an Indian company to build a home-grown social networking alternative?
If ever there was an opportunity to bring global technology issues like data protection, privacy, and the murky world of tech and politics to the dinner table, this was it. But in India, it just didn’t happen
Since the Free Basics failure, Facebook is going all out to woo the government, political parties and lawmakers, even launching voter registration reminders last week, in 13 languages. How serious a role is it going to play in the 2019 elections?
Facebook Inc.’s photo-sharing app Instagram is fast emerging as a clear number two in India’s social media marketing dynamics
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