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Inside Samir Kumar’s plan to bring order to Amazon India’s chaos

The veteran Amazonian has taken up the reins of the company’s India business to boost profitability and bring seriousness among the workforce

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Inside Jiohotstar’s plan to make Youtube sweat

The 800-pound gorilla of Indian streaming wants to go where its rivals fear to tread: bite-sized videos

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Jiocinema + Hotstar is the final nail in the coffin for edgy content

Shrinking budgets, fewer projects, and a fixation on bankable “stars” over innovative stories—the new reality of Netflix, Amazon Prime, and other OTT platforms

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A Filipino TV giant lost its network. Then it made a Hollywood-inspired comeback

ABS lost its broadcasting crown in 2020. Now, pivoting to new markets, it’s staging a turnaround with fresh audiences, though the road to full recovery remains winding

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Amazon got rid of its largest seller only to replace it with other ‘preferred’ sellers

The e-commerce giant had to part ways with its ‘preferred sellers’ in India after regulatory interventions. But the newcomers are still getting advantages

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Amazon’s ad ambitions can’t escape the e-commerce shadow

But its new ventures with Prime Video and MiniTV are trying to shine their way out

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Disney+ Hotstar is done with premiumisation

After saying goodbye to IPL, HBO, and Formula One, it is going back to its mass entertainment roots

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Why OTT and popcorn are horror twists in PVR’s post-Covid-interval show

The rise of OTT platforms coupled with high ticket and F&B prices at multiplexes is keeping people at home and India’s theatres empty

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Why YouTube killed Originals but let Premium live

For a hot minute, YouTube wanted to be a creator in the mould of Netflix and Prime Video. While the closure of its Originals platform in January marked the end of that dream, it also meant that YouTube was going back to familiar grounds—ad revenue from user-generated content. But this time, its monetisation strategy has ad-free subscription plans in the mix.

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The many minuses of Flipkart Plus

Launched in 2018, Flipkart’s response to Amazon Prime boasts a user base of 20 million—twice the size of its rival’s. However, with the convoluted structure and disparate incentives of Flipkart Plus, it may fail at its primary task—fostering loyalty

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Part-Dunzo part-Prime Ferns N Petals eyes the big e-commerce pie

The pandemic may have put a dent in Ferns N Petals’ flagship product—on-demand, same-day delivery of perishable gifts—but it’s already looking to new segments and newer destinations. E-commerce gifting, though, brings a peculiar set of challenges for a traditionally offline retailer

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Jio Fiber holds all the broadband cards. Now it must play them

Reliance Jio is restructuring its spider web of companies to put Jio Fiber in the living rooms of 50 million homes. Armed with revamped tariff plans and a combined TV+OTT offering, it’s looking to conquer both broadband and television

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Appetite for domination: Amazon’s food delivery juggernaut rolls into India

Amazon has chosen to finally make its long-awaited entry into the food delivery business in India. But why did it choose to enter the market now? What are its imperatives and ambitions? How does this impact Swiggy and Zomato?

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Struggling Zee’s SugarBox pill

With its $69 million investment, Zee hopes that streaming connectivity company SugarBox will open up a huge potential user base for its OTT platform Zee5. Failure may not be an option, if it is to battle the likes of Netflix, Hotstar, and Prime

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Video streaming goes from gold rush to yard sale

India’s 30-plus streaming services have poured money into content only to struggle with both subscriptions and ads. One by one, they’re turning to aggregators like Jio TV, Airtel TV and MX Player

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Paytm First and the subscription fatigue gravy train

Paytm has launched a subscription-based loyalty programme to hold on to its users, but there’s a lot that just doesn’t add up

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Zomato’s Gold Millions

With 1 million-plus subscribers, Zomato Gold is both the first and the largest of Indian unicorn loyalty programs. How successful has it been?

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Say no to Indian censorship: Netflix, Hotstar and co form a code of honour

Nine video streaming companies and a self-regulatory code are trying to address online content concerns in India

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Times Group has a problem: its movie channels

Times Group has a bouquet of English-language movie channels. It now faces the challenge of raising more money to invest in them, or sell them. With online video streaming platforms taking over, are these channels doomed?

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Indian animators are here for your children

Indian kids’ entertainment is moving towards more local characters like Little Singham. But the road ahead won’t be easy

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Sherlock in your homes: Your DTH will soon spy on you, and that’s just the start

From the government to direct-to-home and cable companies, everyone wants to know what you watch on TV, and when you watch it. Surveillance state, here we come

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Doordarshan’s data-free challenge to Netflix, Amazon

Good old Doordarshan or DD has found a way to stay relevant—an app that lets you watch TV on your smartphone. Without data. Of DD’s myriad problems, tech is the last

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Flipkart First, Part Deux: The anti-Amazon alliance

India’s e-commerce leader Flipkart launched its loyalty program in 2014, a full two years before arch-nemesis Amazon. But then it shut it down. Now it’s back

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The strange and sudden rise of subscription businesses

There’s Ola share pass. Soon, there will be Zomato Gold and MMT Black. Also, The Times Group’s new online subscription media product under Times Internet. Companies in India are increasingly looking at a business model once considered niche

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Voot wants to be number three and beat one of Netflix, Amazon or Hotstar

With the might of Viacom and Network18 behind it, can the latest entrant in the OTT space win its fight?

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Reliance Jio versus conventional wisdom

After spending $25 billion to populate its pan-India 4G network with 100 million free users, Reliance now wants to charge them for it. It will be an uphill struggle

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