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Allen Career Institute sours on Kota, the city that made it a test-prep behemoth

With students wanting to move out of Kota’s pressure-cooker model, the test-prep giant finds itself being one, at least for its 4,000-strong staff

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Gaurav Munjal wants to save Unacademy by doing that very thing he once ‘hated’

Unacademy changes its own DNA for its offline centres to do well to survive the edtech downturn

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The rise of the ‘chief value extractor’—or what startups want their CFO to be

From bean counting, the new finance leaders are now forming company strategies and driving major decisions. But at the cost of innovation

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Kota’s Rs 6,000 cr coaching business may never be the same again

A spate of student suicides is not the only reason

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Unacademy stifles tutors after giving them free rein

Restrictions on personal social-media accounts haven’t gone down well with Unacademy educators, several of whom have chosen to break away rather than give in

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How Allen Career Institute changed its DNA to fight edtech unicorns

Allen is taking the fight to Unacademy and Physics Wallah’s turf. Flush with funds, the coaching giant is assembling top talent from big companies to lead different teams

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India’s startup workplaces confront the rise of the ‘unhireables’

India’s overfunded and overvalued startups were built on the top of overvalued talent. Today, most startups have accepted drastically lower valuations, to avoid becoming “uninvestible”. But many professionals haven’t. They risk becoming the “unhireables”

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India’s youngest edtech unicorn, Physics Wallah, is making an audacious gamble

It's risking the business it has built for the one that it wants to build

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A $570M-worth edtech rolls the dice on a star maths tutor

Classplus is betting on Abhinay Sharma—a popular YouTube-Unacademy teacher—despite fierce competition in the government test-prep market. And replicating success stories like Physicswallah's Alakh Pandey may prove to be a daunting challenge

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HCL-backed GUVI’s growth story is a silver lining in the edtech gloom

Amid edtech struggles, GUVI and Vidyakul have attracted investors with courses in local languages. But even with government initiatives working in their favour, they have to contend with slim margins

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What the turn in Tiger Global’s fortunes means for Indian startups

Though younger startups are set to gain from Tiger Global’s smaller cheques and early-stage bets in India, they are wary of working with the investment giant

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Out of options, Unacademy forces teachers to sell courses

With slowing growth and a funding crunch, edtechs like Unacademy and Vedantu have made tutors their new sales force. But the pressure to create viral videos and the fear of not meeting targets are too much to handle for many

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Happy edtechs, anxious students: the story of India’s new entrance exam

With the Common University Entrance Test presenting new opportunities for Byju’s, Unacademy and their offline peers, some schools are facing an existential crisis of sorts. Amid the chaos, students are paying a high price

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The product-market-fit hole in Unacademy’s SaaS offering, Cohesive

After multiple acquisitions and business models, edtech giant Unacademy has ventured into SaaS. This experiment leads to more questions than customers, and it will be difficult for Unacademy to pass this test

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Byju’s has lofty expansion plans, but the WhiteHat Jr math isn’t adding up

The US$300 million acquisition of WhiteHat Jr in 2020 was supposed to be Byju’s’ international expansion engine. Nearly two years later, the coding-for-kids platform, which added a maths division in 2021, is a shadow of its former self

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Physics Wallah’s bootstrapped challenge to Unacademy’s test-prep prowess

Physics Wallah, or PW, has been a disruptive force in India’s test-prep market, thanks to its record-low prices and quality teaching.  At the cusp of unicorn-dom and raising its first-ever venture round, PW’s brand is at an inflexion point—and in desperate need of cleaving the “cult” from the business

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No home comforts as Quizizz seeks to replicate US success in India

Quizizz grew from an idea to over 75 million users in six years, zero marketing spend and with only 20 engineers. After taking the US by storm despite no paid advertising, the Bengaluru-based startup is now turning its gaze to emerging economies. But its homeland, India, could be its biggest challenge yet

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Amazon’s steep learning curve in India’s crowded online test prep market

Amazon Academy has been discreetly building a foundation in India’s online test prep market since last January, with over one million registered users already. But even after onboarding reputed teachers and partnering with traditional coaching institutes, the venture seems to be missing some key ingredients

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Reliance’s Jio-fication of edtech with a new Embibe

Since acquiring Embibe in 2018, Reliance has spent nearly $80 million revamping the AI-based edtech. With a mega relaunch lined up for January 2022, Embibe is looking to take the quickest route to scale—schools

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Unacademy-owned PrepLadder’s plagiarism problems

Medical test-prep platform PrepLadder finds itself in court after two Sri Lankan entrepreneurs accused it of plagiarising. They allege that PrepLadder created a whole new product, All Things Clinical, by copying the content and UI of their app, Prognosis

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Fresh off the SaaS boat: tracing Girish Mathrubootham’s journey from initial public appearance to initial public offering

When Freshworks goes public in the US later this month, it’ll be the first Indian SaaS company to do so. Girish Mathrubootham set sail on this decade-long journey by “dreaming in instalments”, and in doing so, shaped India’s SaaS ecosystem

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How world’s largest edtech Byju’s makes rivals an offer they can’t refuse

Newly crowned India’s most-valuable startup, Byju’s has scooped up nine companies in its 10-year run. There’s three more in the works. Despite slim share pickings, the Byju’s umbrella is looking more and more appealing for edtech founders

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The method to Tiger Global’s madness

The playbook behind Tiger Global’s recent spate of investments is both familiar and different from its initial foray in India when it backed now-iconic companies such as Flipkart and Freshworks. But where it pioneered a change in India's VC landscape last time, it is evoking fear, panic and greed in the startup ecosystem this time around.

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Evaluation over valuation: The public superstructure exposing Indian edtech’s vanity metrics

India's edtechs had a breakout year in 2020. Byju's now boasts over 70 million users, while Unacademy entered unicorn territory. What these edtech behemoths haven't done, though, is go beyond India's privileged students or prove their efficacy. Now, a patchwork of non-profits is working with state governments to take e-learning to the masses, while also proving their methods work

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The Interview: Gaurav Munjal’s plans to grow Unacademy into the Netflix of edtech

With a million views a month, Unacademy’s co-founders thought they could create a ‘YouTube for education’. Now, with a billion-dollar valuation, a successful subscription model, and a revenue rate of $100 million in the bag, Munjal wants to go bigger. As big as $100 billion

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Too many tough e-learning lessons for teachers, edtechs

Besides birthing a new edtech unicorn, the pandemic has thrown open thousands of full-time and part-time online teaching jobs—June 2020 alone saw 12,000 open full-time positions. But between pressure on teachers to bring in paid users and the need for edtechs to keep costs low, teaching online is no longer as simple as switching on the camera

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Unpacking SoftBank’s unicorn investment in Unacademy

SoftBank’s investment in Unacademy is novel for multiple reasons. It marks the firm’s first bet on an Indian edtech, a break from its preference for market leaders, and could finally create genuine competition for the Byju’s juggernaut

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The Chinese flex in India’s edtech muscle

Chinese VCs and tech companies like Shunwei, Fosun, Tencent and ByteDance want a piece of India’s rapidly growing edtech market. And they’re offering not just money but also strategic inputs and insights from their home market

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Gradeup, Lido, Enguru go from niche to norm

Niche and medium-sized edtech businesses have a tidal wave of new users and in the offing is a combination of new products and business model pivots. But the threats of big edtech and an unstable investor market are always around the corner

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Business model tests for Unacademy’s subscriptions chapter

Unacademy Plus, with its Netflix-like offer of unlimited choice and content, has nearly 100,000 subscribers. But for its next growth spurt, it might just have to change its whole DNA

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The bricks in India’s edtech wall

From Educomp at the turn of the decade to Byju’s today, India’s edtech scene has changed tracks. As companies target every level of learning, even offline players are waking up to the digital wave engulfing them

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Crunch time: Aakash’s $150-million plan to stay relevant in a digital world

Aakash, the brick-and-mortar coaching behemoth that controls 5% of the $6.6 billion offline coaching market, wants almost 25% of its business to be digital by 2023. How it deals with building this new tech empire—through talent, tech and content—will determine its legacy

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Doubts Doctrine: Users flock but questions linger over Doubtnut, Brainly

Unlike full-stack edtech players like Byju’s, platforms like Doubtnut and Brainly are hoping to turn doubt solving into a standalone business. With millions of users and millions in funding, can they succeed where platforms like Hashlearn and Toppr stumbled

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Tuition time: Vedantu, Unacademy take India’s test prep classes online

Every industry is going offline to online; surely, India's coveted engineering coaching centres can't be left behind. Online players Vedantu and Unacademy have the tech, quality control, affordable pricing and enough room in a class to take on institutes like FIITJEE and Aakash. Are the good old offline players feeling the heat?

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