- Shadowfax’s IPO pitch hinges on buying physical closeness with larger hubs, tighter networks, and faster turnaround, in an industry where geography still beats algorithms
- That bet is getting expensive fast, with rental costs and long-term lease commitments ballooning just as warehousing turns into a landlord’s market
- The timing shows up in contrast: incumbents are optimising and sweating older, cheaper assets while Shadowfax is locking itself into today’s cost structure to win scale
- Investors are being asked to bet that expensive proximity today will pay off in tomorrow’s margins
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On a weekday afternoon in South Delhi, a Shadowfax delivery rider eased his motorcycle into a housing society for a routine return pickup. The customer wasn’t home. “No problem, ma’am,” he said over the phone. “I can come tomorrow. Our hub is around.”
This being “around” is a business model. In Indian logistics, speed doesn’t come from technology so much as geography: a sprawl of warehouses, parcel-sorting
And that density is now at the heart of Shadowfax’s public-market debut—likely on 28 January.
The Flipkart-backed logistics-services provider, which filed to raise nearly Rs 2,000 crore through its initial public offering (IPO), saw the issue subscribed 2.7 times. A chunk of the proceeds will not go towards new services or acquisitions, but to something far more prosaic: paying for space.
Shadowfax has
This would be a comfortable strategy if space were getting cheaper. But Shadowfax is expanding just as the warehousing market is becoming more expensive. Leasing activity
“Even if demand cools, warehousing rents are unlikely to correct sharply,” said Amit Goenka of Nisus Finance, a Mumbai-and-Dubai-based real-estate investor. He was pointing to the capital-intensive nature of compliant
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