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Changes are afoot in not just what the FMCG major sells, but also how. Smart TVs offer a clue
Ashni and Avni Biyani have to battle more than the fallout of the Future Group fiasco to scale their food-to-fashion venture
Like Zydus, which has had a separate consumer business for years, many pharma companies are chasing newer, better, easier profits
Pepsi and Coca-Cola had been the undisputed kings in India's aerated-drinks market. Until Reliance-backed Campa Cola re-entered with its palm-sized bottles at half the price
The time-tested dairy playbook in India is sell milk first, followed by other products. But the 31-year-old company from Tamil Nadu didn’t get the memo
The value retailer has leapfrogged most of its rivals. But its secret sauce is its ‘product mix’ which places it between Dmart’s scale and Vmart’s regional appeal
Honasa Consumer’s switch from super-stockists to direct distributors left it with dead stock, mounting losses, and shaken investor confidence
Even as corporate India faces a skill deficiency in talent, they seem confused as to what to make of the 10 million youths expected to join them as interns in the next five years
The FMCG giant's energy drink is winning over e-rickshaw drivers, school-goers, and the 18–30-year-old crowd in India. And its bottler, Varun Beverages, is the biggest beneficiary
The US$700 million-worth startup wanted to reshape the food supply chain. But it increasingly looks like an FMCG company
Over 12 million kiranas in India are facing a new challenger—quick-commerce firms
Thirty-year-old Continental Coffee is one of the world’s largest contract manufacturers of the beverage. Now, it’s determined to scale its own brand
Smaller than its two rivals, seven-year-old Jumbotail is certain it doesn’t need the one thing considered essential in FMCG distribution: feet on the street
A global movement has compounded the consumer-goods giant’s woes in Indonesia, where local competitors are eroding its market lead
Modern digital-first brands have evolved into pint-sized FMCG contenders, battling for shelf space alongside heavyweights like P&G and HUL
In its new avatar, the company that has so far focused on mass brands plans to increase premium offerings—all to lure younger consumers
Fighting the decades-old distribution system was always going to be hard, even for Reliance. Now, its priorities have shifted
The CEO tells The Ken how he tripled the rollout of new products at the FMCG company, and why he asks his team “not to play for a draw"
On one hand, withholding tax on royalties and fees for technical services has doubled, and on the other there’s growing pressure from minority shareholders and advocacy groups to limit such payments
Hungry to grow and experiment, Indomaret and Alfamart are eating into the business of young retail ventures
With plans to be a full-fledged FMCG company, ID Fresh Food is going through an end-to-end overhaul—from systems and processes to management. The challenge lies in keeping the old and the new guard in harmony
“We increase FMCG companies’ direct-distribution network rather than cannibalise it”
ITC’s tobacco business has driven its stock price to an all-time high, and international investors are lining up. While the company wants to shake off its cigarette-selling image, the market remains unconvinced
Udaan has laid off over 500 employees over the past six months and plans to sack more while it puts its house in order by streamlining its operations.
Everyone from Reliance and Thailand’s CP Group to Swiggy and Adani Group is said to be interested in buying into struggling German wholesaler Metro Cash & Carry. Despite Metro’s 31 outlets spread across 21 cities, however, the business only makes sense as a minor cog in the online-grocery wheel
With Udaan taking biscuit maker Parle to the antitrust regulator for not supplying directly to it, the fault lines in the FMCG-B2B e-commerce relationship are becoming clearer. Even so, JioMart has a few aces up its sleeve to weather the storm better than Udaan
With its $610 million IPO stalled by the markets regulator, Adani Wilmar’s goal to transform from an edible oils manufacturer into a consumer brands company is already in choppy waters. Even if Sebi gives its nod for the IPO, the company has a long way to go to convince investors to value it as a bonafide FMCG player rather than as a mere commodity company
It has been a year since Reliance rolled out JioMart in 200 cities, but things haven’t gone according to design. JioMart has stumbled in its plans to woo kiranas and is still a ways from becoming a full-fledged e-commerce store, even as it has made gains as an e-grocer
ITC boasts India’s second largest FMCG business, is professionally run, cash-rich, and profitable. Are cigarettes really enough to turn investors off the stock?
Premium cereals brand Soulfull became a part of Tata Consumer Products in the latter’s search for FMCG glory. But the company will need more than just a niche offering to break into a segment studded with mainstream favourites
Two years ago, cold-pressed juice company Raw Pressery was valued at Rs 500 crore. Last month, it sold to dips and sauce player Wingreens for 1/5th that amount. Covid may have exacerbated its downward spiral, with investors pulling out when it needed them the most, but that's just half the story
Startups like Mitra Bukalapak wanted to shake up the way small retailers procure products to sell. They shook up a whole lot more, including their relationships with brands. B2B startups can scale, but how far can they go without the support of FMCGs?
Cigarette maker ITC wants to 8X its FMCG revenue by 2030. While it’s gaining on rivals Britannia, HUL, and Nestle, actually reaching its goal will be a difficult task—India’s smoking habit accounts for nearly half of ITC’s revenue
Reliance Retail now has the bargaining power to challenge India's biggest FMCG firms—HUL, ITC, Nestle—on both margins and market share. FMCG firms won't give in quietly, but RIL's dominance over both the organised and unorganised grocery retail sectors will make it a difficult map to navigate
With revenue and net profit declining 4% and 3% in the year ended March 2020, GCPL chairperson Nisaba Godrej has stepped in as managing director. GCPL is hoping to ride the hygiene wave through Covid, but that won’t address its long-term challenges
E-commerce firms have become the go-to for shopping, and more so during a pandemic. But what would you find if you went lockdown-shopping for essentials on Amazon, Flipkart, Bigbasket and Grofers? We turned to data for answers
It’s currently the largest retailer. And the second largest telecom company. But Reliance is just getting started. It’s now eyeing omnichannel dominance. And it’s hoping M-PoS will help it get there. That’s the image.
From Future Group to Reliance Retail, modern grocery retailers are betting big on private labels in their quest for higher margins. FMCG companies, meanwhile, are feeling the heat
A deep dive into the elaborate world of packaged food and how companies manufacture flavour in the battle over your taste buds and your wallets
Baba Black Sheep? The incredibly coincidental strategy behind Patanjali Ayurved's remarkable branding
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