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HUL and Disney+ Hotstar are at war over IPL ads

What happens when a big spender feels it’s not getting what it signed up for during the largest streaming event of the year?

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TV channels, beware! Youtubers Samay Raina and TVF are taking over the screen—and the couch

Content creators are making the most of 8 trillion minutes that Indians spend watching videos online. Add to it, the latter’s aversion to predictable TV content

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A Filipino TV giant lost its network. Then it made a Hollywood-inspired comeback

ABS lost its broadcasting crown in 2020. Now, pivoting to new markets, it’s staging a turnaround with fresh audiences, though the road to full recovery remains winding

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Amazon’s ad ambitions can’t escape the e-commerce shadow

But its new ventures with Prime Video and MiniTV are trying to shine their way out

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PVR Inox stacks the odds against its own subscription service

India’s largest multiplex operator aims for a wider audience with Passport, its first-ever subscription model. But T&Cs may deter its target market

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Google, Meta may be in for multi-million-dollar telecom bills in India

Airtel, Jio, and Vi push for "fair share". Tech giants don’t want to part with their incredible cash piles for telecom access. But the government’s decision is not likely to come before 2024 General Elections

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Sony Liv is set to upend the OTT pecking order with the Zee merger

Armed with a combined arsenal of content from Sony and Zee, the streaming platform could become a force to reckon with, threatening even market leaders such as Amazon Prime Video and Disney+ Hotstar

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Jio, Airtel brace for another epic price war. And it’s not for mobile users

In Round 1, Jio shook up the telecom sector with a $50B investment in 4G, creating virtually a duopoly with Airtel. Now, the rivals are busy outdoing each other to reign supreme in 120M households

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Disney+ Hotstar is done with premiumisation

After saying goodbye to IPL, HBO, and Formula One, it is going back to its mass entertainment roots

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JioCinema’s $2.7B gamble to stream IPL for free has advertisers worried

Reliance Industries-backed JioCinema is set to host what may be the country’s largest streaming event ever. But advertisers worry about Jio’s technical chops and their return on investment

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Astro’s connectivity plan may not be enough to revive fading fortunes in content

Despite offering a wide selection of local and global content, Malaysia's top TV provider struggles to convince its users to spend on subscriptions. While a new ISP business faces tough rivalry, investors are taking note

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Why OTT and popcorn are horror twists in PVR’s post-Covid-interval show

The rise of OTT platforms coupled with high ticket and F&B prices at multiplexes is keeping people at home and India’s theatres empty

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How a removal from Jio bundles spells further pain for Hotstar

The conflict between the companies, simmering since the IPL media rights auction 2022, boiled over in October when the telecom giant discontinued most streaming bundle offers—ending a fairytale Reliance-Disney collaboration

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Spotify adopts Indian habits to avoid the ‘Netflix problem’

From regional content to as-cheap-as-it-gets subscription brackets, Spotify is willing to try anything. After all, it needs India now

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It’s a shopping app… it’s an OTT: the convoluted logic behind Amazon miniTV

Amazon is trying to gain a foothold in the US$1.2 billion-a-year ad-supported video streaming space in India. miniTV, a streaming service nestled within its shopping app, is Amazon's complicated attempt to strengthen both its advertising and e-commerce businesses

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Why YouTube killed Originals but let Premium live

For a hot minute, YouTube wanted to be a creator in the mould of Netflix and Prime Video. While the closure of its Originals platform in January marked the end of that dream, it also meant that YouTube was going back to familiar grounds—ad revenue from user-generated content. But this time, its monetisation strategy has ad-free subscription plans in the mix.

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The uncertain future of Indonesian streaming soonicorn Vidio

Southeast Asia’s Netflix challengers perished last year, but Indonesia’s Vidio remains alive and kicking after recently raising US$150 million. Despite the windfall, Vidio is still to find a strategy to threaten the global giants that dominate Indonesia’s US$366 million online video market

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How Bengaluru-based Amagi conquered the global cloud video market

SaaS startup Amagi built a thriving international business by enabling internet-based media streaming and facilitating targeted ads via smart TVs. The B2B firm is now on course to crack US$100 million annual recurring revenue mark in next 12 months

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Freemium fighter Viu has beaten Netflix, but bigger streaming battles loom

Viu sneaking ahead of global major Netflix in paid users—5.2 million vs 4.5 million—in Southeast Asia is a big deal. But stiff competitors with similar playbooks and bigger war chests, namely Baidu’s iQIYI and Tencent’s WeTV, are closing in on Viu’s freemium dominance

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Malaysia’s Astro calls SVOD truce to win the streaming war

The 25-year-old broadcast giant has reportedly lost 15% of its pay-TV subscribers since 2016. Its road to redemption lies between keeping its linear TV crown and bringing together its subscription video on-demand (SVOD) rivals

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The masala in MX Player’s OTT formula

Three years ago, MX Player was just a video playback platform. Today, it has 200 million users, metrics that dwarf Netflix and Prime in India, and it is verging on entertainment super app status

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Malaysia’s Astro empire strikes back against OTT invaders

The 24-year-old broadcaster’s satellite TV services have a 75% penetration rate in Malaysian households, but it’s fighting to stay relevant on the streaming front. Astro is looking to tie up with OTT platforms to offer a unified service, but execution won’t be easy

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The one flaw with Disney+ Hotstar’s Indonesia launch: there’s already a ‘Hotstar’

Two video streaming platforms, two mass markets. One is the mirror image of the other. Now they’re competing. What’s next?

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Struggling Zee’s SugarBox pill

With its $69 million investment, Zee hopes that streaming connectivity company SugarBox will open up a huge potential user base for its OTT platform Zee5. Failure may not be an option, if it is to battle the likes of Netflix, Hotstar, and Prime

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HOOQ, the first (and last?) casualty in the house of Singtel

Even before Covid-19, HOOQ’s days were numbered. And a fair share of the blame falls squarely on the shoulders of parent company Singtel

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Ajit Mohan to Sanjay Gupta: Facebook, Google hot on Hotstar’s big stars

Sanjay Gupta, the head of Hotstar parent Star and Disney, joins Google India next year. But he’s not the first Hotstar executive to jump to Big Tech in India—ex-CEO Ajit Mohan left to join Facebook in Jan. A recurring theme for Hotstar, and barely a coincidence

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Xiaomi wants India addicted to its internet services. And it’s trying

Xiaomi doesn’t want to fall victim to the fleeting fortunes of the smartphone market. It believes internet services could be its salvation, but its experiences in China may not translate to India

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Say no to Indian censorship: Netflix, Hotstar and co form a code of honour

Nine video streaming companies and a self-regulatory code are trying to address online content concerns in India

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Hotstar wants to nail live sport. IPL could just be the beginning

For the 2018 edition of the Indian Premier League, Star India's over-the-top (OTT) video service Hotstar is working odd hours to get gamification and distribution right

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Doordarshan’s data-free challenge to Netflix, Amazon

Good old Doordarshan or DD has found a way to stay relevant—an app that lets you watch TV on your smartphone. Without data. Of DD’s myriad problems, tech is the last

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Times Internet acquires MX Player. For $200 million

Chances are, you’ve probably never cared enough for what either of them does. But now you must

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Alibaba to launch an OTT video service in India

The video service will be powered by Paytm and UCWeb, besides technology from its native OTT app in China, Youku Todou

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A peek into Hotstar’s global ambitions

Star India’s OTT service to become its flagship on-demand video product in international markets

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The lens is on Hotstar

On demand video streaming has seen an influx of new players. The likes of Amazon Prime and Netflix. Where does Hotstar go from here?

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