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After saying goodbye to IPL, HBO, and Formula One, it is going back to its mass entertainment roots
The conflict between the companies, simmering since the IPL media rights auction 2022, boiled over in October when the telecom giant discontinued most streaming bundle offers—ending a fairytale Reliance-Disney collaboration
Disney+ Hotstar is planning for the worst—that it could lose its crown jewel, the Indian Premier League, which generates nearly 50% of its ad revenue in India. Up its sleeve is a revamped subscription strategy and a focus on original content
Two video streaming platforms, two mass markets. One is the mirror image of the other. Now they’re competing. What’s next?
But does it still have the narrative?
With its $69 million investment, Zee hopes that streaming connectivity company SugarBox will open up a huge potential user base for its OTT platform Zee5. Failure may not be an option, if it is to battle the likes of Netflix, Hotstar, and Prime
Sanjay Gupta, the head of Hotstar parent Star and Disney, joins Google India next year. But he’s not the first Hotstar executive to jump to Big Tech in India—ex-CEO Ajit Mohan left to join Facebook in Jan. A recurring theme for Hotstar, and barely a coincidence
Trai wanted to protect TV viewers from high DTH and cable TV bills. What it did instead was empower big broadcasters and OTT players
The Netflix-like service for emerging markets has—fittingly for a platform for drama—had a rollercoaster ride in the past 18 months. Its African business sold. Layoffs. And now, it’s rushing to IPO before the year ends
India’s 30-plus streaming services have poured money into content only to struggle with both subscriptions and ads. One by one, they’re turning to aggregators like Jio TV, Airtel TV and MX Player
Netflix entered India in January 2016. Three years later is as good a time as any to examine how far the company has come
For a social media company that has close to 294 million users in India, the largest user base in the world, few seem to know the scale of Facebook’s operations in the country. Fewer still are certain if whatever little they know is correct. Knowledge plummets even further; nobody is actually quite sure of the size of the overall digital advertising market
Nine video streaming companies and a self-regulatory code are trying to address online content concerns in India
As a new tariff framework comes knocking, TV broadcasters and distribution platforms get their act together
20 million users. More than 90% of India’s fantasy sport market. Dream11 is now attracting the Chinese gaze with Tencent’s growing interest. But mushrooming without regulation could prove tricky for Dream11 and others in the industry
Notes, numbers and analysis from Star India’s town hall from last week. By the looks of it, the company might prove its detractors wrong and eventually end up making money on the IPL. Only and only if it can sustain the momentum it has built
From the government to direct-to-home and cable companies, everyone wants to know what you watch on TV, and when you watch it. Surveillance state, here we come
For the 2018 edition of the Indian Premier League, Star India's over-the-top (OTT) video service Hotstar is working odd hours to get gamification and distribution right
Mukesh Ambani’s Reliance Jio is hungry for content. With JioMusic-Saavn merger, it has thrown caution to the wind
Good old Doordarshan or DD has found a way to stay relevant—an app that lets you watch TV on your smartphone. Without data. Of DD’s myriad problems, tech is the last
Peering may seem like a blessing when it comes to watching seamless sport on Hotstar or your favourite show on Netflix, but what are we losing out on to gain buffer-free viewing?
Chances are, you’ve probably never cared enough for what either of them does. But now you must
The video service will be powered by Paytm and UCWeb, besides technology from its native OTT app in China, Youku Todou
The new year will see Indians consume more content online than ever before. But 2018 could also be important for content creators, platforms and newsrooms alike
India’s e-commerce leader Flipkart launched its loyalty program in 2014, a full two years before arch-nemesis Amazon. But then it shut it down. Now it’s back
What's behind Star India’s all-in bid for the Indian Premier League media rights? After all, Rs 16,347.50 crore is a lot of money. Even for Star India
With the might of Viacom and Network18 behind it, can the latest entrant in the OTT space win its fight?
The IPL has grown to become India's best-known ‘consumer’ product and which is why it is attracting some unusual players
Star India’s OTT service to become its flagship on-demand video product in international markets
After spending $25 billion to populate its pan-India 4G network with 100 million free users, Reliance now wants to charge them for it. It will be an uphill struggle
On demand video streaming has seen an influx of new players. The likes of Amazon Prime and Netflix. Where does Hotstar go from here?
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