To track your gifted subscription, go to your Account Settings 
We’ve emailed your gift link. Want us to send some more?
0 of 0 Subscription available
Not now, thanks
FILTERS
From product tags to affiliate links, Youtube Shopping handles all of it—leading to 40% of eligible creators using it within a year
Advertisers are paying Youtube to play ads for their target audience. But loopholes in the platform’s checks are leaking them to undesirable ones, too
The 800-pound gorilla of Indian streaming wants to go where its rivals fear to tread: bite-sized videos
The US$1.1 billion company is getting more reliant on Youtube for its music business. But a shift in trend is all it’d take for it to face the music
Content creators are making the most of 8 trillion minutes that Indians spend watching videos online. Add to it, the latter’s aversion to predictable TV content
The Indian government’s apparent flip-flop on social-media platforms monitoring misinformation raises more questions than it answers
Sex-ed and news content creators are under fire. Their reach, discoverability, and income are taking a hit. All thanks to social-media platforms curbing the wild west of content
Doctors, nutritionists, and other experts battle misinformation about food and health, but breaking this vicious cycle is tough
The income of content creators in smaller Indian cities has fallen by nearly half since homegrown short-video apps revoked exclusive contracts with them in late 2022
Google placed a major wager on India's biggest telco to bring 4G smartphones to half a billion people. The ambitious plan turned out to be an expensive misstep. Jio is now forging ahead with plans for 5G smartphones, and this time possibly without the tech giant
Classplus is betting on Abhinay Sharma—a popular YouTube-Unacademy teacher—despite fierce competition in the government test-prep market. And replicating success stories like Physicswallah's Alakh Pandey may prove to be a daunting challenge
Amazon is trying to gain a foothold in the US$1.2 billion-a-year ad-supported video streaming space in India. miniTV, a streaming service nestled within its shopping app, is Amazon's complicated attempt to strengthen both its advertising and e-commerce businesses
Physics Wallah, or PW, has been a disruptive force in India’s test-prep market, thanks to its record-low prices and quality teaching. At the cusp of unicorn-dom and raising its first-ever venture round, PW’s brand is at an inflexion point—and in desperate need of cleaving the “cult” from the business
ShareChat’s recent acquisition of MX TakaTak makes Moj the largest short video platform in India. Even with nearly 100M users more than its nearest rival, though, Moj still needs to solve for quality, curation, and variety of content, all of which will determine its ability to actually make money
For a hot minute, YouTube wanted to be a creator in the mould of Netflix and Prime Video. While the closure of its Originals platform in January marked the end of that dream, it also meant that YouTube was going back to familiar grounds—ad revenue from user-generated content. But this time, its monetisation strategy has ad-free subscription plans in the mix.
Facebook struck gold when TikTok was forced out of India. But its winning formula for Instagram Reels, which sees upwards of six million videos uploaded daily, is now a narrative that exerts an outsized influence on India’s short video space
Southeast Asia is a lucrative stage for K-pop, but the industry’s precise manoeuvres deployed for economic and diplomatic gains is a ball and chain around its legs
India's edtechs had a breakout year in 2020. Byju's now boasts over 70 million users, while Unacademy entered unicorn territory. What these edtech behemoths haven't done, though, is go beyond India's privileged students or prove their efficacy. Now, a patchwork of non-profits is working with state governments to take e-learning to the masses, while also proving their methods work
With a million views a month, Unacademy’s co-founders thought they could create a ‘YouTube for education’. Now, with a billion-dollar valuation, a successful subscription model, and a revenue rate of $100 million in the bag, Munjal wants to go bigger. As big as $100 billion
Two individuals from two different walks of life have challenged the prowess of edtech giants Byju’s and WhiteHat Jr. But a system of strategic social media takedowns—of posts and people—threatens their right to dissent and criticise
But does it still have the narrative?
Armed with data from mobile app analytics firms Apptopia and AppsFlyer, The Ken takes a closer look at TikTok, Zoom, Facebook, Grab, Agoda, and a bunch of new games that have recently made their way into phones in the region
Sanjay Gupta, the head of Hotstar parent Star and Disney, joins Google India next year. But he’s not the first Hotstar executive to jump to Big Tech in India—ex-CEO Ajit Mohan left to join Facebook in Jan. A recurring theme for Hotstar, and barely a coincidence
China’s Bytedance, the most-valued startup globally, is laying the groundwork for an edtech invasion of India. From hosting events to wooing edtech content creators, Bytedance’s emissary TikTok is leaving no stone unturned
It has only been months since the much-loved Chinese app faced a ban for pornography. Since then, TikTok has been trying to damage control while upping its brand advertising game. But it's not all that easy
The Netflix-like service for emerging markets has—fittingly for a platform for drama—had a rollercoaster ride in the past 18 months. Its African business sold. Layoffs. And now, it’s rushing to IPO before the year ends
Because it might be easier than defending music streaming against JioSaavn, Airtel Wynk, Spotify, Apple Music, Google Play Music and Amazon Prime Music
For a social media company that has close to 294 million users in India, the largest user base in the world, few seem to know the scale of Facebook’s operations in the country. Fewer still are certain if whatever little they know is correct. Knowledge plummets even further; nobody is actually quite sure of the size of the overall digital advertising market
T-Series is set to dethrone PewDiePie to become the world’s #1 YouTube channel. Will YouTube move the revenue needle for music labels in India?
Have Facebook’s recent troubles over data leaks and breaches opened up an opportunity for an Indian company to build a home-grown social networking alternative?
Peering may seem like a blessing when it comes to watching seamless sport on Hotstar or your favourite show on Netflix, but what are we losing out on to gain buffer-free viewing?
What do you learn when learning about Machine Learning? That in personalising services, massive networks like Google, Facebook are promoting extremism and inequality. Two computer scientists have built an antidote in the hope that people will become aware and eventually demand fair personalisation
Chances are, you’ve probably never cared enough for what either of them does. But now you must
The video service will be powered by Paytm and UCWeb, besides technology from its native OTT app in China, Youku Todou
The new year will see Indians consume more content online than ever before. But 2018 could also be important for content creators, platforms and newsrooms alike
Early next year, India’s red-hot digital video scene will see a high-profile entrant—Facebook
By continuing, you agree to our Terms of Service and Privacy Policy
“There's no greater gift than thinking that you had some impact on the world, for the better.”
– Gloria Steinem
Our anti-piracy system has flagged your account for suspicious activity and has temporarily paused your account. This may happen due to a number of reasons.
If you think that this was done in error, please get in touch with us at [email protected].
