Company : Flipkart

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Shadowfax pays today’s nosebleed prices for Delhivery’s old advantage

As the logistics firm plans to pour IPO money into new warehouses and long leases, incumbents are squeezing returns from assets they locked in when land was cheaper, and rents were lower

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Flipkart needs the magic of Nandita Sinha—the Myntra boss who wasn’t supposed to be one

Myntra’s CEO turned the online fashion retailer profitable. But it’s only a stepping stone to charting her legacy at Flipkart

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Why Youtube thinks Flipkart, Nykaa tie-ups can help it woo Instagram’s shoppers

From product tags to affiliate links, Youtube Shopping handles all of it—leading to 40% of eligible creators using it within a year

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Sriharsha Majety is done being Mr Nice Guy at Swiggy

Zomato has pulled far ahead in quick commerce. The other rivals are in no mood to slow down. Majety knows radical change is non-negotiable

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Inside Kalyan Krishnamurthy’s fight to steady Flipkart as lieutenants flee

Under Walmart’s growing impatience, the CEO struggles to hold together the e-commerce giant’s leadership as execution falters, and rivals emerge and surge ahead

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Delhivery’s Ecom Express deal buys time, not salvation

The largest third-party logistics firm is soldiering through turbulent times in its core business. So, its acquisition of its less-fortunate peer is both a tactical and a desperate move

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Flipkart and Bigbasket start their own q-commerce fight—away from Blinkit and Zepto

They are making up for lost time by turning to a category in which they have an edge over the incumbents: electronics

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Can Kalyan Krishnamurthy’s ‘ideas man’ build another Phonepe for Flipkart?

Flipkart’s interest in backing Super.money has a lot to do with the third wave of UPI. But Super.money is bringing a knife to this gunfight

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Flipkart’s problem with 15-minute delivery: it’s great at two-day shipping

In its fight against Blinkit and Instamart, the Walmart-owned e-commerce major is relying on a logistics team in need of dramatic changes to deliver packages instantly

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Meesho goes from Ecom Express’ dream client to feared rival

India’s second-largest logistics player is hurting after putting all its eggs in one basket

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Do Kunal Bahl and Rohit Bansal really have the Midas touch?

The Snapdeal duo—thanks to exits from Mamaearth, Urban Company, and Ola Cabs—are often considered first-cheque wizards in India. But they don’t exactly break the mould; sometimes, it’s just a dash of luck

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Will Flipkart become Phonepe before Phonepe becomes Flipkart?

Walmart-owned Flipkart and Walmart-owned Phonepe are both headed by ambitious CEOs. Both companies want to IPO. Both have over 500 million users. And both are also increasingly competing on each other’s respective turfs

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Flipkart’s desperation for profits is squeezing top fashion brands

The Walmart-owned e-commerce platform wants its second-largest category to be operationally profitable in the next two months. To achieve this, it is betting on higher margins and moving further away from its inventory model

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Flipkart thought it could make Cleartrip fly the e-commerce way

But the Walmart-owned giant’s hypergrowth playbook hasn’t quite helped Cleartrip take off, despite a booming travel industry

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Why did two Flipkart alums’ US$400M startup go MIA?

Arzooo’s bid to shake up electronics retail crumbles amid audits, leadership shifts, and a six-month disappearance

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Myntra, Ajio curb returns. But delivery companies love them. Who’s winning?

Reverse logistics is a significant revenue source for the likes of Delhivery, Shadowfax, and Shiprocket, thanks to higher margins than forward logistics

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RBI’s shot in the arm for Rupay is a shot in the foot for co-branded credit cards

Visa and Mastercard have long been synonymous with credit cards. The regulator wants to change that—but it will have collateral damage

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Reliance Brands is killing Tata Cliq Luxury

The Mukesh Ambani-led company whisked its top-tier brands—​​Coach, Steve Madden, Kate Spade, and more—away from the Tata Group platform, granting Ajio Luxe exclusivity. Now, Tata Cliq stands on the brink of its extinction

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ANSR’s Ahuja duo on why “everybody, from Victoria’s Secret to Google, will do pretty much the same thing in India”

As technology upends every business, the idea of a ‘second headquarters’ is gaining steam. The more traditional the business, the more the need to set up capability centres in India

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Inside Flipkart: a high-pressure workplace thanks to its IPO dreams. And Walmart

The absence of salary hikes and relentless hours have pushed employees to the brink as they chase after CEO Kalyan Krishnamurthy's audacious goals

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Myntra, India’s largest fashion etailer, is slowly going out of style

From onboarding hundreds of sellers a month to frequent strategic changes, the company is trying it all. Yet, its sales growth is dwindling

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What is roll-up unicorn Mensa without its acquisition spree?

A dry spell in funding and dealmaking has led to a white-knuckle time for India’s e-commerce aggregators

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Debit cards are dying and SBI wants to save them

The country’s largest lender is battling all odds to keep its 260 million debit cards alive

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ONDC is all buyers and few sellers, find Phonepe and Paytm

As the open network evolves, fintechs see a UPI-like opportunity in e-commerce, but seller side is posing a challenge

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Sachin Bansal’s Flipkart baggage weighs Navi down

The founder’s strategy to grow the loan book first and think of financials later is catching up with his need to retain hold over the fintech

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As distress sales heat up among startups, Corp Dev is cool again

Struggling startups fuel surge in M&A. Enter corporate development: critical in finding opportunities, boosting capabilities, and generating revenue through partnerships

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Amazon’s ‘Project Delhi’ got rid of Cloudtail, but its successors struggle to woo sellers

Discontent is simmering among sellers on Amazon as the firms that inherited Cloudtail’s network have struggled to match its efficiency. They have turned to smaller platforms, set up their own websites, or even returned to physical stores

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Flipkart alums’ $400M Arzooo’s bid to help electronics dealers take on Croma, Amazon faces bigger battles

The B2B startup grew its revenue over 4X to ~$135 million in FY22 while keeping its losses in check. But the real test of its service, relationships, and finances is yet to knock on its door

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What the turn in Tiger Global’s fortunes means for Indian startups

Though younger startups are set to gain from Tiger Global’s smaller cheques and early-stage bets in India, they are wary of working with the investment giant

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Indians’ love for the iPhone is stronger than ever. But Apple retailers are not happy

While the proliferation of easy financing options and the post-pandemic “revenge buying” are driving iPhone sales in India, offline retailers—key to Apple’s success in India so far—are paying the price

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In its battle with Amazon and Flipkart, Meesho becomes more like them

Moving on from social commerce, the US$5 billion startup is venturing deeper into the e-commerce giants’ territory. But how far can it go without losing its USP?

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Bounce tests EV waters, Flipkart offers life raft with its own plans

A new round of layoffs later, Bounce hopes its move from an on-demand bike-rentals to selling electric scooters is the last pivot it has to take.

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EaseMyTrip’s flight to OTA stardom has the #1 MakeMyTrip worried

Bootstrapped and profitable, EaseMyTrip has quickly become the second largest player in the OTA sector. Its ‘win at all costs’ operating model raises some concerns

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Zalora’s uncertain gateway to India, through Myntra

After a decade in operation, the Rocket Internet fashion retailer continues to be in the red. From its home base in Southeast Asia, it has tried expanding to various geographies with mixed results. But India is far from easy

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Cashify ditches path to profitability as it turns on growth afterburners

With a new $50+ million funding round on the horizon, re-commerce leader Cashify is ditching the promise of profitability for the allure of growth. This, it hopes, will allow it to fend off the challenge of Flipkart, which has lofty re-commerce ambitions of its own

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Market research to consultancy, Redseer bounces around to gain respect

When it comes to putting together industry overviews in IPO prospectuses, Redseer is getting commissioned by most IPO-bound internet companies across India and SE Asia—the latest being GoTo. While this brings it international recognition, Redseer continues to court sceptics

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Shopsy: Flipkart’s pricey social commerce bet on India’s hinterland users

Shopsy was Flipkart’s answer to social commerce unicorn Meesho’s entry into its territory. But in its attempt to draw in low-income, tier-2-and-beyond users, the Indian e-commerce giant is burning cash faster than it can say “monetisation”

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One size doesn’t fit all: India’s D2C brands tap niche marketplaces

A number of marketplaces for niche products have grown rapidly, thanks to direct-to-consumer brands looking to expand their horizons. In a crowded e-comm ecosystem, these marketplaces offer more visibility, but they’re also limited by their size. But scaling also means they may end up just like Amazon and Flipkart

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Casual gaming turns serious for India’s consumer startups

Consumer-focussed startups’ need for user engagement and retention has spawned a clutch of casual gaming apps, a segment that saw a revenue of Rs 6,000 crore in 2021. But unequal partnerships and gaming fatigue could put the brakes on a burgeoning industry

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