Programs

Narrative Thinking for Leadership Transformation

This program is for leaders in ambitious organisations who want to apply storytelling to achieve strategic goals—it’s designed for leaders and delivered by leaders. It is for your company if you want to learn how to:

Craft a strategic narrative for your company and teams

Use stories to create a deep, long-lasting impact on your teams, customers, and investors

Develop your own personal authentic style as a leader

Define the purpose of your organisation

Build a high-trust relationship with your teams and customers

Enrol

No two programs are the same

Our process starts with conducting interviews and running surveys with the leadership team

During these interviews, our trainers diagnose the problem, define the problem statement, and play it back to your organisation’s learning and development and leadership teams

We then customise the curriculum by using examples and exercises that are optimised for the learning objectives of each team

The entire process ensures that the curriculum is tailored for the company, team, and their goals

Workshop

module 1

How to get the audience to pay attention to your story

Good storytelling starts with stepping into the shoes of your audience

module 2

How to get the audience to remember your story

We cover structures for different contexts that make stories easy to remember

module 3

How to get the audience to care about your story

The ability to emotionally connect with your audience is made simple with our frameworks

module 4

How to get the audience to understand your story

The core of compelling storytelling is making the complex simple, and we teach you hacks to do just that

module 5

How to get the audience to value and trust your story

We share processes that we’ve developed at The Ken to craft trustworthy stories

module 6

How to get the audience to act on your story

Finding the right call to action can make stories the most effective communication style for businesses

Masterclasses

Learn how to apply storytelling concepts

Data Storytelling

Craft visually compelling data stories and visual infographics to communicate insights

Selling Stories

Create a strategic narrative and better sales pitches to improve your sales funnel

Product Launches

Take products to your customers in the most memorable and impactful way

Emails and Presentations

Stronger, clearer, and more impactful inter-/intra-team communications using emails, updates, and presentations

Story Listening

Listen to stories that your customers are telling to unlock growth opportunities

Journalistic Communication

Earn the trust of your audience using content, because every company can be a media company

Led by leaders and practitioners of business and storytelling

Rohin and Praveen have a combined three decades of experience practising storytelling as writers, podcast hosts, trainers, and heads of business

Rohin Dharmakumar

Trainer and CEO, The Ken

Co-founded and leads India's first subscriber-only business journalism product—The Ken—as a writer, mentor, and business leader

Hosts India’s best-known entrepreneurs and leaders for authentic and insightful conversations in a fortnightly interview podcast—First Principles

MBA in Marketing and Information Systems, Indian Institute of Management-Calcutta, 2001

More about Rohin

Praveen Gopal Krishnan

Trainer & COO, The Ken

Over a decade of combined experience leading product development, business teams, and conducting workshops

Writes The Nutgraf, India's leading business and technology newsletter, which helps readers understand what businesses are doing in a way they can never forget—using a combination of visual frameworks, historical events, anecdotes, and even fables

MBA in Marketing and Strategy, Indian Institute of Management-Bangalore, 2011

More about Praveen

Our programs have impacted teams across sectors

We don’t just use feedback collected from participants after sessions, but also check in with them three to six months after the program to measure its full impact

95%

Feel that storytelling is very important for their role and function

83%

Rated the program 8 or above out of 10 in terms of improving business outcomes

66%

Said they apply learnings from the program at least once a week

Journalistic Storytelling is a vital skill for the leaders of tomorrow. They just don’t know it yet

The Ken completed the training of 100 senior leaders from high-growth Indian companies last month. All of them had one learning objective in common: to earn deeper trust from all their audiences, from teammates to customers

Read case study

FAQs

No, we do not accept applications from individuals. We only accept teams of up to 15 participants because the sessions are very exercise- and interaction-heavy.

The workshop curriculum is covered in one day or eight hours with three breaks, and each masterclass is about three hours long. We recommend spreading out the sessions with a gap of at least a few days in between. You can also enrol in post-program guidance for up to one year to really improve your storytelling skills.

Yes, you cannot enrol a team for a specific application-based masterclass without first learning the mental models, concepts, and frameworks covered in the workshop.

Yes, the program can be curated for any professional with any amount of experience in any sector and from any background. You only need to be willing to learn and we will meet you where you are.

Definitely. We share a lot of resources and also offer post-program guidance and an annual premium subscription to The Ken so that you can continue the process of learning for as long as you like.
Storytelling is all about improving with practice, feedback, and mentoring. No one becomes good at it on their own, or overnight. We are here to support you over your entire journey.

The price for one workshop for up to 15 participants begins at Rs 10,00,000 (+taxes, travel and accommodation for trainers). We prefer to do the programs in person, but the program can also be designed for the online medium.