Narrative Thinking for Specialised Teams and Startups

Narrative Thinking for Specialised Teams and Startups

Programs

Narrative Thinking for Specialised Teams

This program is designed for teams that work in one specific field like Data, Sales, Marketing, or Product who want to apply storytelling to achieve immediate business outcomes. It is for your team if you want to learn how to:

Use the fundamentals of narrative thinking to tell your story

Use frameworks for product launches and for sales

Structure your emails and presentation decks

Create visual stories out of complex data

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Enrol

100+

Participants trained

9.2

Impact on business outcomes

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“I am thinking how to apply some of them to my next report already. The overall flow and sub sections of the workshop were good. The pace was perfect- not too fast, not too slow. Honestly, I didnt realize how time flew by. It was a very engaging workshop.”

Participant feedback

“The workshops resonated in a number of ways we could think of structuring our observation which we do in our daily work. It was important as most of the time is spent clarifying our own thoughts and we sometimes fail to bring the audience on the same page.”

Participant feedback

“It is extremely important to learn how to present business data with compelling visuals. A new skill that we need to learn is to go beyond dry PPT presentations.”

Participant feedback

“Earlier, I tended to be all over the place with my emails and written communication. But now, I’m more structured and less verbose, and thus able to get my point across effectively.”

Participant feedback

Tell the best sales, data, and product stories

Our trainers diagnose and define the problem statement and understand the learning objectives of each participating team in the first call

We present a curriculum plan designed to meet the specific learning objectives of the team

Our curriculum is focussed on training participants in the fundamentals of storytelling and how to apply them to data, sales, product, and other business projects

Participants learn the mindset, skillset, and toolkit needed to improve business outcomes using storytelling

Workshop

module 1

How to get the audience to pay attention to your story

Good storytelling starts with stepping into the shoes of your audience

module 2

How to get the audience to remember your story

We cover structures for different contexts that make stories easy to remember

module 3

How to get the audience to care about your story

The ability to emotionally connect with your audience is made simple with our frameworks

module 4

How to get the audience to understand your story

The core of compelling storytelling is making the complex simple, and we teach you hacks to do just that

module 5

How to get the audience to value and trust your story

We share processes that we’ve developed at The Ken to craft trustworthy stories

module 6

How to get the audience to act on your story

Finding the right call to action can make stories the most effective communication style for businesses

Masterclasses

Learn how to apply storytelling concepts

Data Storytelling

Craft visually compelling data stories and visual infographics to communicate insights

Selling Stories

Create a strategic narrative and better sales pitches to improve your sales funnel

Product Launches

Take products to your customers in the most memorable and impactful way

Emails and Presentations

Stronger, clearer, and more impactful inter-/intra-team communications using emails, updates, and presentations

Story Listening

Listen to stories that your customers are telling to unlock growth opportunities

Journalistic Communication

Earn the trust of your audience using content, because every company can be a media company

“I am thinking how to apply some of them to my next report already. The overall flow and sub sections of the workshop were good. The pace was perfect- not too fast, not too slow. Honestly, I didnt realize how time flew by. It was a very engaging workshop.”

Participant feedback

Led by a practitioner of business and journalistic storytelling

Ruhi has over 10 years of experience in business reporting, journalistic storytelling, and as a head of business

Ruhi Kandhari

Trainer & Head, The Ken Learning

Over 10 years of combined experience in business reporting, research-based writing, data journalism, and corporate training

Writes Inciting Incident, a weekly newsletter that decodes the big business narratives around us

M.Sc. in Development Studies, London School of Economics, 2012

More about Ruhi

Our programs have impacted teams across sectors

We don’t just use feedback collected from participants after sessions, but also check in with them three to six months after the program to measure its full impact

95%
Feel that storytelling is very important for their role and function
83%
Rated the program 8 or above out of 10 in terms of improving business outcomes
66%
Said they apply learnings from the program at least once a week

The missing link between data and growth is a narrative

Teams from three organisations—ITC, Prescience Decision Solutions and Sight and Life—enrolled in The Ken’s Narrative Workshops to learn data storytelling. They always believed in the power of data, but they were still surprised by what a data story can do.

Read case study

LatentView Analytics: Data shines when married to an authentic story

Read case study

The Ken’s storytelling workshops aim to train 200 leaders in 2023

Read case study

It is about the business first. Stories follow

No two Narrative Workshops can ever be the same because no two teams, businesses, or problem statements are the same. Therefore, customising the curriculum and balancing theory with practice is a consistent practice at The Ken's Narrative Thinking Programme.

Read case study

“The top-of-the-funnel to bottom-of-the-funnel conversion that used to take six months has now been halved.”

Sunder Balakrishnan, Supply Chain Analytics Leader at LatentView Analytics

Take the first step

Our trainers spend a lot of time curating our programs for each team and company. This means we only have a handful of slots open every quarter. Get in touch with us to check availability

Enrol Now

FAQs

No, we do not accept applications from individuals. We only accept teams of up to 15 participants because the sessions are very exercise- and interaction-heavy.

The workshop curriculum is covered in one day or eight hours with three breaks, and each masterclass is about three hours long. We recommend spreading out the sessions with a gap of at least a few days in between. You can also enrol in post-program guidance for up to one year to really improve your storytelling skills.

Yes, you cannot enrol a team for a specific application-based masterclass without first learning the mental models, concepts, and frameworks covered in the workshop.

Yes, the program can be curated for any professional with any amount of experience in any sector and from any background. You only need to be willing to learn and we will meet you where you are.

Definitely. We share a lot of resources and also offer post-program guidance and an annual premium subscription to The Ken so that you can continue the process of learning for as long as you like.
Storytelling is all about improving with practice, feedback, and mentoring. No one becomes good at it on their own, or overnight. We are here to support you over your entire journey.

The price for one workshop for up to 15 participants begins at Rs 10,00,000 (+taxes, travel and accommodation for trainers). We prefer to do the programs in person, but the program can also be designed for the online medium.