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Trade Tricks

Tracking the biggest shifts in e-commerce, retails and FMCG

Long and Short

The story behind the numbers and motivations driving India's stock market

Make India Competitive Again

What India is doing, will do, and should do—to not just survive but thrive in the chaos unleashed by Trump

Ka-Ching!

Fintech and personal finance in a way that's interesting and useful

Two by Two

The most important business stories around you—visualised as a 2x2 matrix of players, stakes, and winners

First Principles

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The Collection

Multiple stories, multiple perspectives, one theme worth your time—every week

90,000 Hours

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First Principles

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Make India Competitive Again

This week’s edition of Make India Competitive Again, read by The Ken’s writers and editors.

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A mini series based on The Ken's case competition

The First Two Years

Answers to the most important questions about learning to succeed at work

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Products

Artificial intelligence has changed how products are built, and there’s no turning back. Find out how the processes, people, and tools are changing—and what that means for teams that are working at the bleeding edge.

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An Olympic swimmer, a healthcare business leader, and an outspoken medical practitioner share what it takes to get healthy and stay healthy

Careers

Unconventional professional moves are becoming crucial for workers to thrive in the long run. Find out how to make yours count

Wealth

India’s economy will grow by leaps and bounds in the next decade, but there’s no easy playbook for retail investors. Find out how to think about investments, markets, and building wealth

Narrative Thinking for Leadership Transformation

This program is for leaders in ambitious organisations who want to apply storytelling to achieve strategic goals—it’s designed for leaders and delivered by leaders.

Narrative Thinking for Emerging Leaders

This program is for emerging leaders in ambitious organisations who want to apply storytelling every day in all communications with their stakeholders—be they teams, fellow leaders, partners, or customers.

Narrative Thinking for Specialised Teams

This program is designed for teams that work in one specific field like Data, Sales, Marketing, or Product who want to apply storytelling to achieve immediate business outcomes.

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28 Nov, 25

Amazon app’s ‘hidden’ tab shows why its third healthcare bet in India is also stalling

Grocery lost, quick commerce gone; yet, Amazon’s three healthcare bets still won’t shift gears

Sudeshna Ray
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16 Jan, 26

Can Urban Company avoid Bigbasket’s fate?

Slicing up a horizontal giant one category at a time

Uddantika Kashyap
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23 Dec, 25

Orange is the new healthcare bet Amazon won’t commit to

Buried in its app is a diagnostics partnership that reveals why Amazon's healthcare ambitions in India remain cautious

Rachel Varghese,
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16 Jan, 26

Wealth managers discover the Northeast—and its millionaires’ BS detector

The share of AIFs and PMS in rich investors’ portfolios may have risen, but wealth managers dare not arrive at their doorstep without a reference

Nuha Bubere
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28 Jul, 25

Inside Samir Kumar’s plan to bring order to Amazon India’s chaos

The veteran Amazonian has taken up the reins of the company’s India business to boost profitability and bring seriousness among the workforce

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06 Jan, 26

Why AI startup are rushing to hire Forward Deployed Engineers

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01 Jun, 20

Amazon re-examines its Made in China, Made for India approach

Amazon’s private labels—which contribute 5% of its revenue in India—are facing an unprecedented threat. With Chinese sourcing, the backbone of its pricing advantage, hampered by the Covid-19 pandemic, will Amazon be forced to go local?

Abinaya Vijayaraghavan
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13 Aug, 25

Inside Samir Kumar’s plan to bring order to Amazon India’s chaos

Amazon India is betting on Prime and a new quick-commerce push under country manager Samir Kumar to regain ground. But the competition is fierce and the timing could've been better

Rahel Philipose,
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08 Jan, 26

Decathlon tests fashion through grocery-speed quick commerce

The sportswear giant is building its own two-hour delivery channel to test whether a model marked by try-and-buy returns and idle riders can scale beyond startups

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14 Jan, 26

Infosys and Cognizant’s message to Microsoft: Thanks, but we found better AI

Everyone is ignoring the 800 pound gorilla in the room. The truth is that the tool doesn’t matter unless the IT company adopting them cannot translate it into increased revenue or reduced cost. And that’s the problem

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12 Jan, 26

Darwinbox’s Rohit Chennamaneni on leading without a CEO, the ‘show don’t tell’ product mindset, and why resilience beats intelligence

The co-founder on how Darwinbox grew quietly before it grew big

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07 Dec, 25

A Fourier analysis of our lives and careers

Our lives can be visualised as waves that rise and fall

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