23 Jan, 26
Private labels meet brand ambition
The intersection of curiosity and synthesis. Two by Two is your own personal investigative brain that will question, discuss, and break down the most important business stories around you—all visualised as a 2x2 matrix of players, stakes, and winners
This newsletter is a free narrative version of Two by Two, The Ken’s premium weekly business podcast
Would you like to receive this newsletter in your inbox? Sign up for free.
Private labels meet brand ambition
Slicing up a horizontal giant one category at a time
The transition from artist to scientist in hospitality
Predict the winners and losers of 2026: companies, trends, and ideas on the rise or decline
A snapshot of some of the free flowing conversations we've had on Two by Two in 2025
Praveen and Rohin discuss, argue, and run through all 48 episodes to pick their favourites
The battle that’s far from over
Why 95% of our guests are men
The counterintuitive bets behind its rise
Why is the world's smartest tech suddenly free in India?
The personal vs. corporate fix for career fatigue
What lies beneath the boom
Healthcare vs. sick-care
How dataset, not GPUs, is our real defence
Giva’s founder on the future of jewellery
How the ‘buy now, pay later’ dream soured
A curated club, not a crowded marketplace
Understanding the story behind India's confusing food labels
Inside Uber’s strategy for its most complex market
There is a critical mismatch between what traditional degrees offer and what the modern job-market demands
Dream distribution channel, but a risky place to build
Public goods shouldn’t really be judged in terms of profitability
The segment is fragmented, commoditised, and underpenetrated. But India is a tropical country with lots of people, and the long-term prospects look rosy
What lies beneath the glowing numbers and market highs?
Our reflections on the first year of the podcast
Can Jio use its telecom playbook to disrupt India’s wealth management industry?
Sebi rejects Jane Street’s ‘arbitrage’ defence, and alleges coordinated expiry-day manipulation
After the “lost decade” of the 2010s, India is putting money behind its efforts to have autonomy, but it needs direction to make it meaningful
The former is taking away potential revenue and top-grade talent from the latter
Meesho, Rapido, and Zepto are out challenging established market duopolies
There is an end to the city’s woes. It just needs a lot of people to come together
Could on-demand chatbots be the solution for organisations and leaders?
We could be moving from everything-stores to separate apps for everything
The do-it-yourself platform has faced the heat from an old challenger
The retailer took the 'scale-first' approach everywhere it went. But it has fallen short on multiple fronts
Where should India focus its efforts in the AI race now?
Even as the market for coffee matures, cafés still struggle to turn profitable at scale
There is a Blusmart-shaped hole to be filled in the cab-hailing business
Vinay Singhal, co-founder and CEO of Stage, discusses how he’s building the ‘confidence layer’ of the country through regional content
The ‘searchers’ are out to acquire and run the perfect business
India doesn’t have the leverage that other trading partners do. But there are opportunities for both industry and consumers
To live up to their perceived value, companies have gotten creative in extracting more from their customers. All at the cost of a worse user experience
Perhaps consulting firms can be seen as finishing schools—places that ready you for a career, but where you’re unlikely to spend most of it
Two founders lay out how they went global
Ethically sourced meat and eggs sell at a premium. That’s the cost of ensuring better animal welfare
Youtube wants to become the new television. But streaming companies are in no mood to just sit and watch
Whose responsibility is it to protect you from being scammed?
It's the next big frontier in quick commerce, but regulatory and political challenges abound
More and more affluent Indians are choosing to go abroad to experience events even when the same are available in India
Why is every major payment aggregator cutting ties with the payment orchestrator?
Overcoming a “wicked problem” needs many helping hands
The food aggregators are coming for the restaurants' lunch to save themselves from disruption
The only reason to involve students in placement committees should be for their professional development. Let’s leave the rest to professionals
What will it take for electric four-wheelers to become the new normal on Indian roads?
As the American giant tries to recover lost ground in e-commerce, it’s on the lookout for other areas where it can press an advantage
All the free-flowing conversations we've had on Two by Two this past year
Brands might be digital-first, but not necessarily “direct-to-consumer” in the true sense
Will every SaaS company end up becoming an AI company to survive?
What led to the RBI's decision to ban a few NBFCs from disbursing loans?
It’s a mad rush to sell, and in many ways, that’s what marketing has become all about today
There’s a perfect storm that is forcing Dmart to blink, and take a pause
Some changes seem inevitable as VCs get back to investing after a "small reset"
The Indian electric two-wheeler-maker has multiple fires it needs to douse. But its troubles keep piling up
What happens when the government plays the role of regulator, policymaker, and operator?
What is their biggest threat? What must they do differently?
The most sought-after job in the startup world seems to have lost its sheen. How do we revive it?
Founded in 2013, the company has spent years building electric two-wheelers from the ground up. But it has lost the opportunity to become the market leader along the way
How Netflix does tomorrow depends on whether it can succeed and scale in India
From the surface, health insurance is one of the brightest spots in India’s insurance story, growing at 20% annually. But that number doesn’t tell the whole tale
It's the world’s most powerful fintech, and yet, it failed to capitalise on the world’s second-largest startup market
Twelve years of schooling is losing out to private coaching as admission into India’s colleges gets increasingly centralised via entrance exams
India’s second-largest UPI app is in a strong position. And yet, it appears more vulnerable than ever. Why is it an anomaly?
The end of the ZIRP era and the rise of Gen AI is upending old assumptions. Being an engineer is no longer a guarantee of a stable career
Products. Innovation. Market share. Narrative. Leadership. Swiggy has been playing defence for too long