Trade Tricks

By Seetharaman G

A weekly newsletter about the biggest changes in commerce—focusing on shifts that matter to you.

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Deepinder Goyal and Navil Noronha: a study in contrasting exits

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And what that says about how far Eternal can push its norm-defying acts

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Jiomart’s quick-commerce mystery

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An e-tailer few thought was in the instant-delivery race claims to be close to being the second biggest

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New Dmart CEO wants to borrow a leaf from Unilever’s playbook

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With pressure building on all sides, value retailer Dmart rejigs top management

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Deepinder Goyal learns the cost of ‘going direct’

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Letting the company do the talking on contentious issues doesn’t always reflect poorly on the CEO

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Trade Tricks in 2025: Caution, competition, comebacks

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Covering the A–Z of all-things retail and commerce

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E-commerce still spends on marketing. It’s just getting picky

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As SaaS growth slows, Moengage’s funding round is a clue as to how e-commerce now thinks about marketing spend

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Godrej, Mamaearth, and the comeback of men’s cosmetics

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What recent acquisitions reveal about the shifts in India’s personal care market

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Magnolia Bakery’s latest outlet is all hype. But maybe that’s okay

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The chain has achieved profitability in five years, despite not mincing operational costs

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This athleisure brand tailors for the everyman over gymbros

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Technosport, a plucky rival to Adidas and Decathlon, is still on a tear

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Bata India’s dark horse is hobbled by a Crocs-shaped wound

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Bata Floatz is expected to touch Rs 800 crore in revenue by 2030; that is, if it survives

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Domino’s outdid its peers on the QSR front, and now it wants to push the envelope

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The pizza leader now sets its sights on the high-margin ads business

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“The mithai shop was India’s original QSR”: Bombay Canteen’s Sameer Seth, Yash Bhanage

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Fresh off a Rs 200 crore fundraise, the restaurateurs talk about finding scale in sweets

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Why Pepsi’s biggest bottler in India wants to sell alcohol

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A classic match-making story: Varun Beverages’ need to diversify meets the young consumers’ shift toward low-alcohol beverages

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Colgate has little to smile about

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And it can’t blame its woes on GST alone

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The bane of Barbeque Nation

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The restaurant chain’s relevance is more questionable than ever

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